Segments
Build reusable audiences in Hostinger Reach from contact attributes, tags, and campaign engagement, using AI suggestions or manual conditions.
A segment is a saved set of conditions that selects part of your audience — recently subscribed contacts, people who opened a campaign but didn't click, customers in one country. Campaigns and automations send to segments rather than to raw contact lists.
Find them under Audience → Segments.
Segments are evaluated when you use them, not frozen at creation. A contact that starts matching the conditions is included in the next send automatically.
Ways to create one
Describe it — write the audience you want in plain language and Reach proposes matching conditions for you to review and adjust. This is the default path when you have no segments yet.
Build it by hand — add conditions yourself.
From a tag — filter contacts by tag and turn that filter into a segment, or create one directly from the Tags page.
After a CSV import — optionally group everything you just imported into a new segment.
From an automation — when a flow needs a segment that doesn't exist yet.
Conditions
Each condition combines an attribute, an operator, and a value. Conditions are joined with AND (all must match) or OR (any may match).
Contact details
Email address, site's domain (when the contact synced from a connected site), note
Subscription
Subscription status, opt-in method, date subscribed or unsubscribed
Origin
How the contact was added — manual, import, or sync
Tags
Has, or doesn't have, a given tag
Campaign engagement
Opened, clicked, delivered, processed, bounced, soft bounced, or dropped — and the negative of each
Custom fields
Any custom field you've defined
Operators vary by attribute. Text supports equals, contains, and their negatives; numbers and dates support at least and at most; dates also support rolling windows such as within the last N days, which keeps a segment current without editing it.
Engagement conditions look across your sending history by default, or you can narrow them to specific sent campaigns.
Note: Contacts still waiting to confirm a double opt-in are matched through opt-in method, not subscription status.
Using a segment
Pick one or more segments as a campaign's recipients, or as the entry condition for an automation. A campaign can also go to your whole audience without a segment.
Related pages
Contacts — the data segments filter on
Campaigns — choosing recipients for a send
Automations — segment-entry triggers
Last updated: August 26, 2026
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