The White in the "White Wolf" was prefigured in Zenith the Albino. He's largely forgotten now, but he dates back to 1919, and even Moorcock himself wrote some stories in Zenith's opiate-ridden universe.
See: The Metatemporal Detective
Been reading a number of books this month but this has been by far the coolest. If you fuck with Alan Moore or Iain Sinclair you would derive loads of fun from Will Self.