Your opportunities for growth are endless. Learn something new and develop the skills you need for your learning journey.
Mastering new skills and deepening your knowledge in specific subjects empowers you to advance your educational journey. Our trusted imprints elevate your learning experience to new heights.
We offer a curated selection of imprints that focus on major skill areas, featuring renowned publishers and leading authors in their fields. Whether you prefer reading online or in print, our diverse range of texts ensures you can access the material in the format that best suits your needs.
Explore published works from a trusted source in education, publishing, and research, tailored to support your personal growth and development.
Build your skills with trusted guides and expert how-to steps
Feel confident in your knowledge and skills. We transform the hard-to-understand into the easy-to-use. Whether you’re preparing for an important exam, aiming for a big promotion, or mastering a new cooking technique, Dummies is here to help you learn within a vast array of subjects. Learn at every level and fuel your pursuit of learning new things.
Empowering minds, inspiring lives for a better world
For over half a century, Jossey-Bass has dedicated itself to empowering and inspiring educators, parents, spiritual seekers, and business leaders worldwide. Through a diverse selection of thought-provoking trade books, blending traditional wisdom with cutting-edge research, they offer practical insights for leading more fulfilling lives. With a commitment to quality, accessibility, and innovation, Jossey-Bass provides the knowledge and tools needed to foster lifelong learning and personal growth for a brighter future.
An easy-to-use tax guide
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Books and reference works in electrical engineering and computer science
Written by leading experts, our cutting-edge books are an authority for engineers and computer scientists. We cover in-demand topics in these important areas of research and offer a variety of topics to help you quickly target solutions at every stage of your career.
Answering questions like, “What are imprints?” and how to define imprints in publishing can be challenging, primarily when you’ve never worked with an imprint publisher. Check out our top frequently asked questions about imprint publishing.
An imprint is a specific trade name a publishing company uses to release a series of works. Wiley has a diverse range of well-known imprints under its umbrella, including Dummies, JK Lasser, and Jossey-Bass.
In publishing, an imprint serves as a form of branding. Branding is the overarching strategy that shapes the identity and perception of the publisher and its imprints. By using imprints, you can maintain consistent branding while publishing a variety of contrasting books, thereby avoiding confusion.
Now that we’ve covered “What is a publishing imprint?” you may wonder how it differs from a publisher.
The easiest way to define the two is that a publisher is a company, and an imprint is a brand name. There is only one publisher, and several imprints are under the publisher.
Part of understanding “What is a book imprint?” is the reasoning behind their existence. Imprints are necessary for branding purposes. Some publishers may opt to have imprints when they’ve published a range of differing kinds of books. International publishers may also use imprints when sending their books to other markets.
Imprints are no different from any company that decides to have several product lines with separate, distinct branding.
