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Programmatic Masterclass

Digital Out-of-Home Certification Course

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Programmatic advertising can be complex, which is why StackAdapt Academy is dedicated to making it simple with our unique learning opportunities. Whether you want to master the platform or enhance your industry knowledge, choose your path and start your learning journey today!

Platform Education

Platform certifications, walkthroughs, materials, learning webinars, and more.

Programmatic Education

Programmatic courses, channel certifications, and more.

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Micro-Learning

Access short-form courses (3-5 minutes) with a focused and specific learning outcome.

Learning Webinars

Find out what's new in the StackAdapt platform and walk away with best practices and workflows to drive campaign success.

Platform Walkthroughs

Deep dive into key areas and features of the platform, and become a StackAdapt power user.

Sharpen Your Skills for the Future of Programmatic

The StackAdapt Academy is an industry-leading online education resource that provides you with everything you need to master digital advertising. From cutting-edge platform training to advanced programmatic insights, we equip you with the knowledge to drive success in your campaigns.

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Platform Education

Platform Certification Course, Walkthrough Videos, and More!

Programmatic Education

Learning Webinars

Features Channels Industry Strategy Campaign Strategies and Tactics

Platform Walkthroughs

Resource Library

Platform Certification Course

Essential knowledge to help you become a StackAdapt power user!

auto-registration Platform Certification Instructor Matt Evered

All Content - Search Page

Frequency Capping

A limit on the number of times an ad appears to the same person.

auto-registration F Glossary Terms

Reporting in StackAdapt

auto-registration Global 1-Pagers

Developing a Business Case for Programmatic Advertising

auto-registration Global Guides

S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns

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StackAdapt Pharma Campaign Checklist

auto-registration Healthcare Global 1-Pagers

Quick Start Reference Guide (Analyze)

auto-registration Global Quick Start Guides

Native Advertising

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

auto-registration N Glossary Terms

Incremental Reach

Quantifies the additional unique viewers reached by a CTV campaign on top of the results being generated without it (often measured by reach beyond linear TV).

auto-registration I Glossary Terms

StackAdapt Advertiser Perceptions Contextual Executive Summary (US)

auto-registration 1-Pagers NORAM

Video Advertising in StackAdapt (FR)

auto-registration Video 1-Pagers EMEA

Premier League (UK)

auto-registration 1-Pagers Sports EMEA

Advertising for Sensitive Categories with StackAdapt (UK)

auto-registration Sensitive 1-Pagers EMEA

The Guide to Programmatic Audio Advertising (US, CA)

auto-registration Audio Guides NORAM

StackAdapt Overview (EU)

auto-registration 1-Pagers EMEA

Reaching consumers at a certain time and/or day of the week.

auto-registration D Glossary Terms

About StackAdapt

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Broadcaster Video-On-Demand

auto-registration Video Connected TV 1-Pagers

Information collected from owned media, analytics tools, CRM systems, and performance analysis tools.

auto-registration D Glossary Terms

Bid Factoring in StackAdapt

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StackAdapt for Higher Education

auto-registration Education Global 1-Pagers

S2 E12 | The Power of Programmatic for Political Ads

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Sports Marketing Guide 2024 (NA)

auto-registration Guides Sports NORAM

Premium Inventory

Ad space inventory that is of high interest or in demand by advertisers on publisher's site.

auto-registration P Glossary Terms

StackAdapt Pixel

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Media placement that is not paid for and attained organically – includes Search Engine results, social media buzz, and press coverage.

auto-registration E Glossary Terms

DOOH Advertising

auto-registration Channels Mini Modules

Keyword Rule Targeting in StackAdapt

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Audiences (UAE)

auto-registration 1-Pagers EMEA

Threshold is the quality score referring to custom segment creation.

auto-registration T Glossary Terms

Conversion Rate (CVR)

The percentage of clicks that resulted in a conversion. Calculated by taking the number of conversions an ad received, dividing by the number of clicks, and multiplying by 100 to obtain a percentage.

auto-registration C Glossary Terms

StackAdapt for Travel and Tourism Marketers (APAC)

auto-registration Travel 1-Pagers APAC

StackAdapt Brand Lift

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StackAdapt Creative Studio

auto-registration Native Display Video Connected TV Audio In-Game 1-Pagers

The process of delivering consecutive messages (ad, email) with a goal of having a user become a customer.

auto-registration N Glossary Terms

StackAdapt Overview (MX)

auto-registration 1-Pagers LATAM

Video Advertising in StackAdapt (UK)

auto-registration Video 1-Pagers EMEA

StackAdapt Travel and Tourism (DE)

auto-registration Travel 1-Pagers EMEA

StackAdapt and Digiday - The State of Agencies

auto-registration Guides NORAM

Creative Builder in StackAdapt

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StackAdapt Overview (APAC)

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Quick Start Reference Guide (Execute)

auto-registration Global Quick Start Guides

Benefits of StackAdapt Brand Lift

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Display Advertising in StackAdapt

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S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

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S2 E6 | The Right Prescription for Healthcare Marketing

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Integrations Overview

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Location Audiences

auto-registration Platform Walkthroughs Audiences

auto-registration Platform Walkthroughs Settings

A combination of various multimedia components used to relay information in real-time to consumers/customers.

auto-registration W Glossary Terms

StackAdapt's Programmatic Playbook for Pharma Marketers

auto-registration Healthcare Guides NORAM

StackAdapt Brand Lift (DE)

auto-registration 1-Pagers EMEA

The Programmatic In-Game Advertising Playbook (UK)

auto-registration In-Game Guides EMEA

StackAdapt for B2B Marketers (APAC)

auto-registration B2B 1-Pagers APAC

StackAdapt Contextual Advertising Report (US)

auto-registration Guides NORAM

StackAdapt ABM Targeting and Measurement (US)

auto-registration B2B 1-Pagers NORAM

Solutions Catalogue

auto-registration Platform Walkthroughs Solutions Catalogue

StackAdapt's Programmatic Playbook for Healthcare Marketers

auto-registration Healthcare Guides EMEA NORAM

Effectiveness of Native Ads

auto-registration Native Global 1-Pagers

Digital Out-of-Home

auto-registration Digital Out-of-Home Global 1-Pagers

Machine Learning and Artificial Intelligence in StackAdapt_MX

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FAST (Free Ad-Supported TV)

Ad-supported platforms that offer a variety of content for free, including live TV channels and on-demand programming.

auto-registration F Glossary Terms

StackAdapt Travel Lift Guide

auto-registration Travel Global 1-Pagers

Ohlmann Group Higher Education Success Story

auto-registration Education 1-Pagers NORAM

Inventory Packages

auto-registration Platform Features Global 1-Pagers

Audiences in StackAdapt (UAE - EN)

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Dynamic Retargeting in StackAdapt

auto-registration Native Display Global 1-Pagers

StackAdapt Page Context AI

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StackAdapt for Arts and Entertainment (US)

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GDPR and StackAdapt

auto-registration 1-Pagers EMEA NORAM

StackAdapt Political Advertising Audiences

auto-registration Political 1-Pagers NORAM

Combined Audiences

auto-registration Platform Walkthroughs Audiences

Engagement Tracking and Pricing in StackAdapt (DE)

auto-registration 1-Pagers EMEA

Overview of All Tabs

auto-registration Platform Walkthroughs Overview Page

Ad Perceptions Multi-Channel Report Infographic - UK

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StackAdapt Global Inventory Partners

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Maktagg Case Study (ES)

auto-registration Retail 1-Pagers EMEA

Political 1st-Party Data Measurement

auto-registration Political 1-Pagers NORAM

StackAdapt Programmatic Campaign Execution Checklist

auto-registration Global Reference Documents

Weather Targeting in StackAdapt

auto-registration Global 1-Pagers

Machine Learning and Artificial Intelligence in StackAdapt_ES

auto-registration 1-Pagers

StackAdapt Blueprint for Growth

auto-registration Guides NORAM

StackAdapt Travel and Tourism (UK)

auto-registration Travel 1-Pagers EMEA

The Guide to Digital Out-of-Home Advertising (US, CA)

auto-registration Digital Out-of-Home Guides NORAM

StackAdapt Platform Performance Benchmarks (UK)

auto-registration 1-Pagers EMEA

Healthcare Lift Guide

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Display Advertising

Banner or graphical advertising on webpages.

auto-registration D Glossary Terms

Political Marketing with StackAdapt (Part 2)

auto-registration Industry Strategy Learning Webinars

Machine Learning and Artificial Intelligence in StackAdapt

auto-registration Global 1-Pagers

The Guide to Contextual Advertising

auto-registration Global Guides

The process of crediting the appropriate marketing channels for the role they played in the subsequent conversion.

auto-registration A Glossary Terms

Function Whitelist

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Audience Insights

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Video Advertising in StackAdapt (US, CA)

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Content that appears in the lower portion of the site that is only viewable after scrolling.

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Academy Bootcamp: H1 2023 Edition

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Full Walkthrough

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Overview and Pixel Setup

Dynamic Creative Optimization (DCO)

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Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

Academy Bootcamp: Q2 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q3 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q1 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Academy Bootcamp: Q4 2022 Edition

Everything you need to stay up to date on the StackAdapt platform.

Healthcare Vertical Guide

Marketing Orchestration

auto-registration Vertical Guides

Orchestration Flows

auto-registration Orchestration Flows

Testing two different versions of an ad or webpage to see which yields higher results.

auto-registration A Glossary Terms

Travel Vertical Guide

Marketing Orchestration

auto-registration Travel Marketing Orchestration Vertical Guides

Automotive Campaign Setup and Best Practices

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

E-Commerce Campaign Setup and Best Practices

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

B2C Certification Course

auto-registration Industry Certifications Industry Certification Instructor Julia

Audiences in StackAdapt (ES)

auto-registration 1-Pagers EMEA

StackAdapt for Healthcare

auto-registration Healthcare 1-Pagers NORAM

Platform Quality 101

auto-registration Services Mini Modules

B2B Advertising

auto-registration B2B Mini Modules

Email Campaigns

Full Walkthrough

auto-registration Platform Walkthroughs Email Campaigns

Dynamic Retargeting in StackAdapt (DE)

auto-registration 1-Pagers EMEA

Effectiveness of Native Ads (UK)

auto-registration Native 1-Pagers EMEA

From Creatives to Conversions: Toolkit for Success (APAC)

auto-registration APAC Learning Webinars

RTB (Real time bidding)

The buying and selling of impressions through real-time auctions via ad exchanges or SSPs.

auto-registration R Glossary Terms

A small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.

auto-registration C Glossary Terms

Supply-Side Platform (SSP)

A software used by digital publishers to sell ad inventory programmatically to advertisers. SSPs connect to demand-side platforms (DSPs) to allow potential buyers to buy ad inventory programmatically. SSPs and DSPs work together to facilitate ad buys through RTB.

auto-registration S Glossary Terms

Survey-Based Targeting

Target users based on their responses to consumer survey questions.

auto-registration S Glossary Terms

Effective Cost Per Mille (eCPM)

Total earnings divided by impressions - a useful statistic to track ad performance.

auto-registration E Glossary Terms

Audiences in StackAdapt (US, CA)

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Yield Optimization

The supply-side process to increase revenues for the publisher.

auto-registration Y Glossary Terms

To use cookie-based-technology (that follows users across the web) to serve ads to people who have previously visited your site.

auto-registration R Glossary Terms

StackAdapt's Programmatic Playbook for Cannabis Marketers

auto-registration Sensitive Guides NORAM

StackAdapt for Real Estate (US)

auto-registration Real Estate 1-Pagers NORAM

Advertising for Sensitive Categories with StackAdapt (FR)

auto-registration Sensitive 1-Pagers EMEA

Increasing the impact of an ad.

auto-registration O Glossary Terms

Sunny Digital Healthy Living StackAdapt Case Study

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StackAdapt Advertiser Perceptions Contextual Infographic (US)

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A lead refers to a potential customer contact.

auto-registration L Glossary Terms

Political Page Context AI

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Brand Lift, Sales Lift and Footfall Attribution Matrix

auto-registration Global Reference Documents

StackAdapt for Travel and Tourism Marketers (ES)

auto-registration Travel 1-Pagers EMEA

Private Marketplace (PMP)

An invitation-only marketplace that gives buyers exclusive access to premium publisher inventory while using automated buying methods to purchase inventory, faster, thus elimination the RFP and negation processes.

auto-registration P Glossary Terms

In-App Advertising With StackAdapt (CA)

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Advertising for Sensitive Categories (DE)

auto-registration Sensitive 1-Pagers EMEA

StackAdapt Audio Publishers (US, CA, UK)

auto-registration Audio 1-Pagers EMEA NORAM

Ad Formats in StackAdapt

auto-registration Native Display Video Connected TV Audio Digital Out-of-Home Global 1-Pagers

The sponsor of the ad or a brand.

auto-registration A Glossary Terms

The Ultimate Guide To Connected TV Advertising

auto-registration Connected TV Global Guides

auto-registration Platform Walkthroughs Benchmarks

Ultimate Guide to Native Advertising

auto-registration Native Global Guides

StackAdapt Advertiser Perceptions Contextual Infographic (UK)

auto-registration 1-Pagers EMEA

(in Custom Segment) Words that a user enters into a search engine that result in them finding webpages that correspond to those keywords.

auto-registration K Glossary Terms

StackAdapt Programmatic Campaign Planning Checklist

auto-registration Global Reference Documents

Higher Education Recruiting (UK)

auto-registration Education 1-Pagers EMEA

StackAdapt for Automotive Marketers (APAC)

auto-registration Automotive 1-Pagers APAC

Purchase amount submitted to the auction to buy an ad.

auto-registration B Glossary Terms

Connected TV: The Independent Agency Opportunity

auto-registration Connected TV Guides NORAM

Engagement Tracking and Pricing in StackAdapt (FR)

auto-registration 1-Pagers

Native Outstream

In text/feed video format where video only starts playing when user scrolls into view.

auto-registration N Glossary Terms

Keyword Rule Targeting in StackAdapt (ES)

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Hyper-targeting

Piling a variety of targeting schemes on top of each other.

auto-registration H Glossary Terms

StackAdapt Page Context AI (ES)

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HubSpot in StackAdapt (US)

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Insertion Order

Overarching parameters for a group of campaigns. (Can include budget caps, margins, impression/click goals etc..)

auto-registration I Glossary Terms

StackAdapt CTV RON Publishers

auto-registration Connected TV NORAM Reference Documents

StackAdapt Guide to B2B Marketing

auto-registration B2B Global Guides

CPM (Cost Per Mille)

Cost per thousand impressions (mille is Latin for thousand). This refers to a pricing model where the advertiser pays when their ad is viewed.

auto-registration C Glossary Terms

Boosting Campaign Efficacy in Europe - AI Solutions for Digital Advertisers

auto-registration Guides EMEA

Audiences in StackAdapt (UK)

auto-registration 1-Pagers EMEA

Programmatic Audio in StackAdapt (FR)

auto-registration Audio 1-Pagers EMEA

StackAdapt Attribution Solutions

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StackAdapt's Guide to Industry Targeting

auto-registration B2B Political Automotive Education Real Estate Healthcare Nonprofit Retail Sensitive Travel Global Guides Sports

StackAdapt Brand Lift (ES)

auto-registration 1-Pagers EMEA

A piece of HTML or JavaScript code that is inserted into the source code of a web page via an Ad Server for the purpose of serving content.

auto-registration A Glossary Terms

Building a Digital Strategy for Generational Marketing

auto-registration Global Guides

Video Advertising in StackAdapt (DE)

auto-registration Video 1-Pagers EMEA

Creative Tactics in StackAdapt

auto-registration Global 1-Pagers

CCPA and StackAdapt

auto-registration 1-Pagers NORAM

Links on a webpage that lead to a page with a different domain. Ensures an ad is delivered where it should be considering consumers, advertisers, and available websites. Outbound links increase the impact of an ad.

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An Overview (UAE)

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White Spider Success Story (ES)

auto-registration In-Game 1-Pagers EMEA

SVOD (Subscription Video on Demand)

Subscription Video on Demand which includes video on demand services like Netflix and Apple TV+ that require a monthly or annual subscription fee to view their content.

auto-registration S Glossary Terms

Any placement (or ad) that is within the top portion of the site and viewable without scrolling.

auto-registration A Glossary Terms

Reporting in StackAdapt (MX)

auto-registration 1-Pagers LATAM

IAB defined banner ads that are 120 by 600 or 160 by 600 pixels.

auto-registration S Glossary Terms

StackAdapt Page Context AI (FR)

auto-registration 1-Pagers EMEA

Connected TV in StackAdapt (US, CA)

auto-registration Connected TV 1-Pagers NORAM

The Connected TV (CTV) Business Case Kit

auto-registration Connected TV Global Guides

A software that removes an ad from a user's viewing experience.

auto-registration A Glossary Terms

Percentage of the target audience exposed to a message at least one time.

auto-registration R Glossary Terms

A vendor refers to a company with a specific product or service such as creating or delivering rich media, or providing third-party data.

auto-registration V Glossary Terms

OTT (Over-the-Top)

Over-the-top (OTT) is used for the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service.

auto-registration O Glossary Terms

A campaign is said to be "performing" if it delivers on the expected KPI.

auto-registration P Glossary Terms

StackAdapt Political Lift Guide

auto-registration Political Global 1-Pagers

StackAdapt Overview (US, CA)

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Forecasting in StackAdapt

auto-registration Global 1-Pagers

StackAdapt bidding engine that makes decisions on what users we should bid for.

auto-registration B Glossary Terms

Companies that specialize in delivering ads across the span of participating publishing entities.

auto-registration A Glossary Terms

Looking at the advertiser's account from a backend view. Some features are "super" only, which means only a StackAdapter can see this or make changes. These are hidden in the advertiser's view.

auto-registration S Glossary Terms

Snowflake Integration

auto-registration Native Display Video Connected TV Audio In-Game Targeting 3rd-Party Integrations Global 1-Pagers Settings

Ad Creative Pixel

A literal 1x1 transparent image (pixel) that is embedded into an ad tag which communicates with a browser to track whether a user has viewed the ad.

auto-registration A Glossary Terms

Making Better Decisions for Activating Audiences

auto-registration Guides NORAM

Cost Per Completed Listen (CPCL)

Indicates the cost that advertisers pay each time an audio has been listened through to completion.

auto-registration C Glossary Terms

the StackAdapt mascot!

auto-registration S Glossary Terms

Blended In-Game Advertising (EMEA)

auto-registration In-Game 1-Pagers EMEA

KPI stands for key performance indicators which help measure if important business objectives are being met.

auto-registration K Glossary Terms

Programmatic Audio with StackAdapt (EU)

auto-registration Audio 1-Pagers EMEA

Conversion Pixel

A pixel that transmits to a third-party that a user has completed the desired action.

auto-registration C Glossary Terms

Programmatic Audio in StackAdapt (US, CA)

auto-registration Audio 1-Pagers NORAM

Higher Education Recruiting (US, CA)

auto-registration Education 1-Pagers NORAM

White Spider Success Story (DE)

auto-registration In-Game 1-Pagers EMEA

StackAdapt for Finance

auto-registration 1-Pagers NORAM Finance

Blended In-Game Advertising With StackAdapt (APAC)

auto-registration In-Game 1-Pagers APAC

CRM (Customer Relationship Management)

A technology solution that automates sales, marketing, customer service, and/or support. A central repository of sales data.

auto-registration C Glossary Terms

When a consumer performs the desired action of a marketing message.

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Lookalike Modelling

To build a consumer profile and target users who exhibit similar characteristics to your existing customers (or other valuable audiences).

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StackAdapt for PR Agencies

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Creative Incrementality in StackAdapt

auto-registration Native Global 1-Pagers

StackAdapt for Diwali (APAC)

auto-registration 1-Pagers APAC

How ahead or behind the campaign spend is based on daily or total budget.

auto-registration P Glossary Terms

A digital marketplace that enables advertisers and publishers to buy and sell advertising space often through real-time auctions. They’re most often used to sell native display, video and mobile ad inventory.

auto-registration A Glossary Terms

An Overview (JP-EN)

auto-registration 1-Pagers APAC

StackAdapt Footfall Attribution (US)

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StackAdapt Advertiser Perceptions Contextual Executive Summary (UK)

auto-registration 1-Pagers EMEA

This stands for Internet Protocol Address. It is a label assigned to specific device such as a desktop computer or printer that is used for interface identification and serves as a "return address" when a user is browsing the internet.

auto-registration I Glossary Terms

Video Advertising in StackAdapt (EU)

auto-registration Video 1-Pagers EMEA

StackAdapt Overview (UK)

auto-registration 1-Pagers EMEA

Return On Advertising Spend (ROAS)

A measurement used to calculate the monetary success, using Revenue as key variable.

auto-registration R Glossary Terms

StackAdapt Platform Performance Benchmarks (APAC)

auto-registration 1-Pagers APAC

StackAdapt Ad Specifications

auto-registration Native Display Video Connected TV Audio In-Game Global Reference Documents

Audiences in StackAdapt (JP)

auto-registration 1-Pagers APAC

StackAdapt Marketing Master Guide to Cannabis Advertising

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StackAdapt API 101

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Click Through Rate (CTR)

The percentage of ad impressions that were clicked on.

auto-registration C Glossary Terms

Getting Started with Creative Builder

auto-registration Platform Walkthroughs Creatives Hub

A click on a native ad that resulted in a site visit with a duration of 15s or longer.

auto-registration E Glossary Terms

StackAdapt - An Overview (DE-EN)

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Business to business.

auto-registration B Glossary Terms

StackAdapt Advertiser Perceptions Contextual Advertising Report (UK)

auto-registration Guides EMEA

Snowflake Integration

auto-registration Targeting 3rd-Party Integrations Platform Walkthroughs Settings

Styling and Customization

auto-registration Platform Walkthroughs Campaign Organization Creatives Hub

Remnant Inventory

Advertising space that a publisher has been unable to sell.

auto-registration R Glossary Terms

A type of television broadcasting that is delivered via cable or satellite TV systems, and programmed and watched as scheduled (instead of streamed to a specific user on demand).

auto-registration L Glossary Terms

Content that entices a user to click at the expense of quality or accuracy.

auto-registration C Glossary Terms

Persistent ID Targeting

Used for “people-based” targeting and tracking by assigning users (that login into an app or network) an ID that follows users throughout browsing, and across device – based on data collected, marketers can individual users regardless of what device they are using.

auto-registration P Glossary Terms

Advertisements with which users can interact (as opposed to solely animation) in a web page format.

auto-registration R Glossary Terms

StackAdapt CRM Upload Guide (US, UK, AUS)

auto-registration APAC EMEA NORAM Reference Documents

How to Troubleshoot Underpacing Campaigns

auto-registration Campaign Strategies and Tactics

StackAdapt for B2B Marketers (ES)

auto-registration B2B 1-Pagers EMEA

Leveling Your Productivity With Bulk Editing

auto-registration Features

A piece of code containing the agreed-upon terms (negotiated pricing, for example) between an advertiser and publisher that allows the advertiser to access the publisher’s inventory.

auto-registration D Glossary Terms

Maximizing Scale and Accuracy with Audiences

auto-registration Features

CTV (Connected TV)

Connected TV is a TV set that is connected to the Internet. This connection is made through built-in capabilities, like a Smart TV, or another device that enables a standard TV to become a Connected TV.

auto-registration C Glossary Terms

StackAdapt for Automotive (US)

auto-registration Automotive 1-Pagers NORAM

Programmatic Audio 101

auto-registration Channels

Refers to whether a campaign is delivering on its expected budget or not.

auto-registration S Glossary Terms

Programmatic Direct

Programmatic buys for guaranteed, future media.

auto-registration P Glossary Terms

Advanced Conversions (Part 1)

auto-registration Campaign Strategies and Tactics

ROI stands for Return On Investment. This measurement is used to calculate the monetary success of a campaign, using Profits as a key variable.

auto-registration R Glossary Terms

StackAdapt LiveRamp RampID API Quick Reference

auto-registration NORAM Reference Documents

Cost Per Acquisition (CPA)

A pricing model where advertisers pay for a specific acquisition or publishers get paid.

auto-registration C Glossary Terms

Resources At Your Fingertips

auto-registration Campaign Strategies and Tactics

Campaign Budget Options

auto-registration Campaign Strategies and Tactics

Basic Setup Guide

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Add3 CPG StackAdapt Case Study

auto-registration Connected TV 1-Pagers NORAM CPG

Programmatic Audio in StackAdapt (AUS)

auto-registration Audio 1-Pagers

Leveraging Zero-Party Data in Your Campaign Strategy

auto-registration Features

Freshpaint Overview

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The Programmatic In-Game Advertising Playbook (US, CA)

auto-registration In-Game Guides NORAM

Exchange Wire - StackAdapt DeepDive Multi-Channel Report

auto-registration Guides EMEA

Programmatic Audio in StackAdapt (APAC)

auto-registration Audio 1-Pagers APAC

Travel Marketing in StackAdapt

auto-registration Industry Strategy Learning Webinars

Connected TV in StackAdapt (UK)

auto-registration Connected TV 1-Pagers EMEA

StackAdapt - An Overview (DE)

auto-registration 1-Pagers EMEA

Pre-Holiday Planning With StackAdapt

auto-registration Campaign Strategies and Tactics Learning Webinars

StackAdapt for Retail Marketers (US)

auto-registration Retail 1-Pagers NORAM

Programmatic Audio in StackAdapt (ES)

auto-registration Audio 1-Pagers EMEA

Cannabis Advertising with StackAdapt (US, CA)

auto-registration Sensitive 1-Pagers NORAM

Blended In-Game Advertising (US, CA)

auto-registration In-Game 1-Pagers

In-Game Channel Certification

auto-registration Channel Certifications Instructor Julia

Meta Descriptions

Descriptions of webpages found under the webpage title in Google search results. While they are not considered direct ranking factors, they do improve click-through rate which in turn, improves search ranking.

auto-registration M Glossary Terms

This acronym stands for Point of Sales. This system or a touchpoint that can be used for offline attributions with campaigns.

auto-registration P Glossary Terms

Audiences in StackAdapt (DE)

auto-registration 1-Pagers EMEA

Campaign Conversions

auto-registration Mini Modules

S2 E2 | The Future of Travel and Tourism Marketing

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Multi-Channel Solutions for World Cup Success (UK)

auto-registration Guides Sports EMEA

Purchase-based Targeting

Target users based on products they've purchased.

auto-registration P Glossary Terms

StackAdapt Platform Performance Benchmarks (EU)

auto-registration 1-Pagers EMEA

From Creatives to Conversions: Toolkit for Success (EMEA)

auto-registration Learning Webinars

HTML that describes the webpage and helps search engines in categorizing that page appropriately.

auto-registration M Glossary Terms

DMP (Data Management Platform)

an online platform that stores, organizes, and analyses 1st and 3rd party data to better discover and reach and target audience; it then applies in-depth measurement to optimize media buying and creatives.

auto-registration D Glossary Terms

StackAdapt Pixel (DE)

auto-registration 1-Pagers EMEA

Multi-Channel Solutions for World Cup Success (NORAM)

auto-registration Guides Sports EMEA

StackAdapt for B2B Marketers (US, CA)

auto-registration B2B 1-Pagers NORAM

StackAdapt Brand Lift

auto-registration Platform Walkthrough Platform Walkthroughs OLD Measurement Measurement

Conversion Tracking In StackAdapt

auto-registration 1-Pagers NORAM

auto-registration Platform Walkthroughs Settings

Ad Placement Catalog

auto-registration Native Display Video Connected TV Audio Global Reference Documents

Executing a Full-Funnel Campaign Strategy

auto-registration Campaign Strategies and Tactics

The Power of Reporting

auto-registration Features

Choosing the Right Self-Serve Audience

auto-registration Campaign Strategies and Tactics

StackAdapt Wrapped: 2021 Edition

auto-registration Campaign Strategies and Tactics

Advanced Conversions (Part 2)

auto-registration Campaign Strategies and Tactics

Exclusive Learning Session Q3 Edition

auto-registration Campaign Strategies and Tactics

From Creatives to Conversions: Toolkit for Success (AMER)

auto-registration Learning Webinars

Connected TV in StackAdapt (EU)

auto-registration Connected TV 1-Pagers EMEA

The Organic Growth Trends Report (US, CA)

auto-registration Guides NORAM

Location Targeting in StackAdapt

auto-registration Global 1-Pagers

Creative Library in StackAdapt

auto-registration Global 1-Pagers

Diversity Stats

A super only function when CSM can decide on the percent of inventory allowed from each supply source / device. Unique to StackAdapt.

auto-registration D Glossary Terms

StackAdapt - An Overview (ES)

auto-registration 1-Pagers EMEA

Cost Per Install (CPI)

A pricing model where advertisers pay when a user installs an app or downloads software after seeing the ad.

auto-registration C Glossary Terms

StackAdapt for B2B Marketers (UK)

auto-registration B2B 1-Pagers EMEA

StackAdapt Political Influencer Targeting (US)

auto-registration Political 1-Pagers NORAM

S2 E11 | Certified Strategies for Higher Education Marketing

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StackAdapt Page Context AI (DE)

auto-registration 1-Pagers EMEA

In-App Advertising With StackAdapt (US)

auto-registration 1-Pagers NORAM

Quick Start Reference Guide (Plan)

auto-registration Global Quick Start Guides

Page Context AI

auto-registration Features

auto-registration 1-Pagers NORAM

StackAdapt Page Context AI (MX)

auto-registration 1-Pagers LATAM

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

Machine Learning and Artificial Intelligence in StackAdapt_DE

auto-registration 1-Pagers

Video Advertising in StackAdapt (ES)

auto-registration Video 1-Pagers EMEA

Mastering Your B2B Campaigns With StackAdapt

auto-registration Industry Strategy Learning Webinars

Keyword Rule Targeting in StackAdapt (FR)

auto-registration 1-Pagers EMEA

Attribution Model

A model used to determine how much credit is given to each channel that contributed to the sale or conversion on a website.

auto-registration A Glossary Terms

Code that wraps the landing page URL to track time on site. Engagement tracking using iFrame solution -- user experience does not change. The only difference is that the URL has a prefix of content.to/discover. Unique to StackAdapt.

auto-registration I Glossary Terms

Impression Trackers

Third-party 1x1 pixel trackers that record how many users are served the ad.

auto-registration I Glossary Terms

Advanced Creative Strategy and Best Practices

auto-registration Campaign Strategies and Tactics

Tentpole Events For Retail Marketers (APAC)

auto-registration Retail APAC Guides

StackAdapt Brand Lift (FR)

auto-registration 1-Pagers EMEA

StackAdapt Quarterly Showcase [Q1 2025 Edition]

auto-registration Learning Webinars

Campaign Editor

Technical Certification

auto-registration Technical Certifications

Mastering Your Programmatic Multi-Channel Strategy

auto-registration Campaign Strategies and Tactics Learning Webinars

StackAdapt and Digiday - The state of CTV, video and audio advertising

auto-registration Video Connected TV Audio Guides NORAM

Digital Out-of-Home Certification Course

Channel Certifications Instructor Julia

Orchestration Step

auto-registration Platform Walkthroughs Orchestration Flows

Programmatic Audio 201

auto-registration Channels

Exclusive Learning Session Q4 Edition

auto-registration Campaign Strategies and Tactics

Building A Cross Channel Strategy

auto-registration Campaign Strategies and Tactics

Win This Holiday Season With Connected TV

auto-registration Industry Strategy

Video Completion Rate (VCR)

The percentage of all video ads that play through their entire duration to completion.

auto-registration V Glossary Terms

Ads that pop-up in a separate window from the browser. This type of ads has been depreciated over the years due to negative user feedback and the rise of pop-up blockers within browsers.

auto-registration P Glossary Terms

Audio Completion Rate (ACR)

Audio Completion Rate indicates the percentage of all audio ads that play through that quartile of an audio’s total length.

auto-registration A Glossary Terms

Interstitial Ad

Full-page ads that load in a separate window before the main webpage loads.

auto-registration I Glossary Terms

BVOD (Broadcast Video on Demand)

A subset of AVOD (see above) that provides ad-support streaming content from traditional broadcasters.

auto-registration B Glossary Terms

Collecting data to see progress in a campaign.

auto-registration R Glossary Terms

AVOD (Ad-Supported Video on Demand)

A subset of SVOD where users can subscribe to ad-supported tiers to watch content that shows ads at a lower cost. Examples include streaming services like Disney+ and Hulu.

auto-registration A Glossary Terms

Lead Generation

A form of marketing in which the objective is the acquire leads of interested, or potential customers - this can be executed via Email, Display, Search, Mobile, or Social Media marketing.

auto-registration L Glossary Terms

Media placement that is bought, such as display ads or PPC advertising.

auto-registration P Glossary Terms

Affiliate Marketing

A form of performance-based digital marketing (most often used for retail) in which the compensation model allows for the affiliate to earn a commission for the promotion of the product.

auto-registration A Glossary Terms

Behavioural Segmentation

Grouping and targeting consumers based on their previous online behaviour.

auto-registration B Glossary Terms

Keyword Rule Targeting in StackAdapt (DE)

auto-registration 1-Pagers EMEA

auto-registration Platform Walkthroughs Pixels

Responsive Design

A style web design in which the code allows the layout to adjust to the possible different screen sizes the users may view it on such as desktop, smartphone, or tablet.

auto-registration R Glossary Terms

auto-registration Platform Walkthroughs Pixels

Engagement Tracking and Pricing in StackAdapt (ES)

auto-registration 1-Pagers

Demographic Segmentation

When an audience is divided into externally measurable characteristics of potential consumers, such as age, gender, race, occupation, education, income level, household size, and stage in the family life cycle.

auto-registration D Glossary Terms

Foot Traffic Attribution

Foot Traffic Attribution or Foot Fall Attribution is a way to measure the effectiveness of a digital ad through user actions.

auto-registration F Glossary Terms

StackAdapt Pixel (ES)

auto-registration 1-Pagers EMEA

S2 E9 |Driving Performance With Contextual Advertising

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S2 E1 | Navigating the New Normal in 2021

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Revenue Sharing

Sharing of revenue by two unrelated parties due to a business arrangement or other reasons.

auto-registration R Glossary Terms

S2 E8 | Driving The First Click With Creatives

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StackAdapt for B2B Marketers (DE)

auto-registration B2B 1-Pagers EMEA

S2 E5 | The Greatest Assets for Financial Services Marketing

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Destination Visitation Measurement

auto-registration Travel Global 1-Pagers

Transactions or purchasing of products/services through the use of a mobile device such as smartphone or tablet. Also known as mobile commerce.

auto-registration M Glossary Terms

Custom segments added on the back end to improve performance of campaigns. Unique to StackAdapt.

auto-registration S Glossary Terms

S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

auto-registration

Effective Cost Per Click (eCPC)

How much on average is earned from the user clicking on the ad. (Media cost/total clicks).

auto-registration E Glossary Terms

Cost Per Click (CPC)

A pricing model where advertisers pay for ads clicked.

auto-registration C Glossary Terms

S2 E3 | Strategies to Succeed in B2B Digital Marketing

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Direct Response

A marketing-strategy approach that elicits an immediate response from the consumer such as an immediate sign-up or purchase.

auto-registration D Glossary Terms

The Power of Sequential Targeting

auto-registration Features

auto-registration Platform Walkthroughs Creatives Hub

Retail Marketing Trends - How to Win in 2026

auto-registration Retail Guides B2C

Programmatic Audio in StackAdapt (DE)

auto-registration Audio 1-Pagers EMEA

B2B Advertising Trends - The Systems and Signals Powering B2B Growth in 2026

auto-registration B2B Guides

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Building Location Sets

auto-registration Platform Walkthroughs OLD Measurement Measurement

Explore and Support Menu

auto-registration Platform Walkthroughs Platform Support

XLSX Bulk Create and Edit

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Campaign Groups

auto-registration Platform Walkthroughs Campaign Organization

auto-registration Platform Walkthroughs Deals

Inventory Overview

auto-registration Inventory Platform Walkthroughs

Creating a New Advertiser

auto-registration Platform Walkthroughs Campaign Organization

Incremental Reach Forecasting

auto-registration Platform Walkthroughs Forecasting

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Requesting an Inventory Package

auto-registration Inventory Platform Walkthroughs

Account Settings

auto-registration Platform Walkthroughs Settings

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

1st-Party Data Attribution

auto-registration Platform Walkthroughs OLD Measurement Measurement

Plan Ahead for 2025: Toolkit for Programmatic Success

auto-registration Campaign Strategies and Tactics Learning Webinars

Multi-Goal Optimization

auto-registration Execution 1-Pagers

Psychographic Segmentation

Market segmentation strategy whereby the intended audience for a given product is divided according to social class, lifestyle, or personality characteristics. Similar attitudes, values, and lifestyles.

auto-registration P Glossary Terms

Automotive Vertical Guide

Marketing Orchestration

auto-registration Vertical Guides

CPE (Cost per engagement)

A bidding tactic where advertisers only pay for users who stay on site for 15s or longer. Unique to StackAdapt.

auto-registration C Glossary Terms

The number of times an ad is shown during a specified period.

auto-registration A Glossary Terms

A tool in the campaign editor that predicts performance based on historical data from similar campaigns in the past 24 hours. Unique to StackAdapt.

auto-registration Features F Platform Features Glossary Terms

Success Lab: Cutting Edge Creatives for Maximum ROI

auto-registration Learning Webinars

StackAdapt Quarterly Showcase [Q2 2025 Edition]

auto-registration Learning Webinars

Privacy First Healthcare Marketing: Harnessing 1st-Party Data

auto-registration Learning Webinars

StackAdapt Best Practices (2024 Edition)

auto-registration Campaign Strategies and Tactics Learning Webinars

Political Marketing with StackAdapt (Part 1)

auto-registration Industry Strategy Learning Webinars

A dynamic feed contains every version of the content that can be served in the creative. Feeds allow advertisers to update content easily and quickly, without having to update the creative assets.

auto-registration F Glossary Terms

Automated Guaranteed (AG)

Automated purchasing of guaranteed, premium inventory.

auto-registration A Glossary Terms

Demand Side Platform (DSP)

A software that executes programmatic media buying - a form of buying in which inventory is purchased real-time to show one specific ad, to one consumer, in one individual context, including determining which media, how much to buy, and at what price.

auto-registration D Glossary Terms

Interactive Advertising Bureau (IAB)

An advertising business organization made up of over 500 leading media and technology companies.

auto-registration I Glossary Terms

A Trading Desk is the programmatic buying arm of an agency holding company, an independent company, or internal team of an agency that aggregates programmatic, auction-based inventory across various DSPs and ad exchanges.

auto-registration T Glossary Terms

The Importance of Tentpole Events for Marketers (EMEA)

auto-registration Arts & Entertainment Guides EMEA

The successful transmittal of the page (fully downloaded) to the user's browser.

auto-registration P Glossary Terms

Engagement Tracking and Pricing in StackAdapt

auto-registration Native 1-Pagers

Conversion Funnel

A term used to describe the customer path to purchase – includes brand awareness, consideration, conversion, loyalty, and advocacy.

auto-registration C Glossary Terms

Geographic Targeting

Reaching consumers in specific geographical locations based on zip code, area code, city, DMA, or state.

auto-registration G Glossary Terms

Programmatic Media Buying

Algorithmic, software-based bidding on inventory to show a single ad, to one consumer, in one specific context. (As opposed to buying that involves RFPs, vendor negotiations, and manual insertion orders)

auto-registration P Glossary Terms

Contextual Advertising

Advertising that is specifically related to the content on a website or network.

auto-registration Glossary Terms

A web server that stores and delivers advertisements for viewing.

auto-registration A Glossary Terms

A type of internet crime that occurs when a user or program imitates an interaction with an ad for the purpose of generating a false charge.

auto-registration C Glossary Terms

The number of times your ad was viewed.

auto-registration I Glossary Terms

The group of people who visit a specific website or who are reached by a specific ad network.

auto-registration A Glossary Terms

StackAdapt's Programmatic Playbook for CPG Marketers

auto-registration Guides NORAM CPG

Click-Based Budget Allocation

auto-registration

A closed ecosystem where the ecosystem sells its own inventory, while also representing the demand side and controlling the price of its ad slots. An example of a walled garden in digital marketing is Facebook.

auto-registration W Glossary Terms

Product-Related Segmentation

Segmenting the audience based on usage of product. For example, users are either light or heavy users of the product.

auto-registration P Glossary Terms

Salesforce Integration

auto-registration Platform Walkthroughs Audiences Data Hub Marketing Orchestration

Prospecting Email

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

Campaign Groups

auto-registration Platform Walkthroughs Campaign Organization

Inventory Packages

auto-registration Inventory Platform Features Platform Walkthroughs

Preview and Send Test

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

Plain Text Editor

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

auto-registration Platform Walkthroughs Audiences

Basic Functions and Parameters

Campaign Groups

auto-registration Platform Walkthroughs Campaign Organization

Incremental Reach Measurement

auto-registration Platform Walkthroughs OLD Measurement Measurement

auto-registration Platform Walkthroughs OLD Measurement Measurement

StackAdapt Platform Performance Benchmarks (US, CA)

auto-registration 1-Pagers NORAM

Adding Content to the Creative Builder

auto-registration Platform Walkthroughs Campaign Organization Creatives Hub

Device ID and IP Audiences

auto-registration Platform Walkthroughs Audiences

Completion Tracking

auto-registration Platform Walkthroughs Pixels

Dynamic Retargeting in StackAdapt (FR)

auto-registration 1-Pagers EMEA

StackAdapt for Charities (APAC)

auto-registration Nonprofit 1-Pagers APAC

StackAdapt Brand Lift (MX)

auto-registration 1-Pagers LATAM

StackAdapt Overview (FR)

auto-registration 1-Pagers EMEA

B2C Vertical Guide

Marketing Orchestration

auto-registration Vertical Guides

Adtech and Martech 101

Technical Course

auto-registration Technical Certifications Instructor Julia

Connected TV Certification Course

auto-registration Connected TV Channel Certifications Instructor Julia

StackAdapt Brand Lift Study

auto-registration Platform Walkthroughs OLD Measurement Measurement

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Measurement Solutions

auto-registration Platform Walkthroughs OLD Measurement Measurement

auto-registration Platform Walkthroughs Audiences

Scale-Based Budget Allocation

auto-registration Execution Platform Walkthroughs Campaign Organization

Shopify Profile and Event Mapping

auto-registration Platform Walkthroughs Data Hub Marketing Orchestration

The Political Advertising Playbook (US)

auto-registration Political Guides NORAM

Salesforce Data Cloud Integration

auto-registration Targeting 3rd-Party Integrations Platform Walkthroughs Settings

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Overview and Best Practices

auto-registration Platform Walkthroughs

Programmatic Audio (MX)

auto-registration Audio 1-Pagers LATAM

StackAdapt Footfall Attribution

auto-registration Platform Walkthroughs OLD Measurement Measurement

Wait for Condition

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

Dimension Allocation

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Creative Library

auto-registration Creatives Platform Walkthroughs Creatives Hub

Selections and Table Customizations

auto-registration Platform Walkthroughs Benchmarks

Advertiser Settings

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

Orchestration Flow

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

StackAdapt Higher Education Marketing Timeline

auto-registration Education 1-Pagers EMEA NORAM

auto-registration Platform Walkthroughs Overview Page

Dynamic Retargeting in StackAdapt (ES)

auto-registration 1-Pagers EMEA

StackAdapt for B2B Marketers (FR)

auto-registration B2B 1-Pagers EMEA

Advertising for Sensitive Categories (US, CA)

auto-registration Sensitive 1-Pagers NORAM

An Overview (JP-JP)

auto-registration 1-Pagers APAC

Geographic Targeting

auto-registration Platform Walkthroughs Forecasting

Engagement Tracking and Pricing in StackAdapt (UK)

auto-registration 1-Pagers EMEA

Navigation and Best Practices

auto-registration Inventory Platform Walkthroughs

Digital Willow Travel StackAdapt Case Study

auto-registration Digital Out-of-Home Travel 1-Pagers EMEA

Custom Requests

auto-registration Platform Walkthroughs Deals

StackAdapt Pixel (FR)

auto-registration 1-Pagers EMEA

Sports Marketing Guide 2024 (EMEA)

auto-registration Guides Sports EMEA

Interactive Video

auto-registration Video Global 1-Pagers

auto-registration Platform Walkthroughs Settings

Reporting Overview

auto-registration Platform Walkthroughs Reporting

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

NPI Measurement

auto-registration Platform Walkthroughs Reporting

Audience Targeting

auto-registration Platform Walkthroughs Forecasting

Ad Tag Generator Walkthrough

auto-registration Platform Walkthroughs Creatives Hub

Campaign Organization

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Campaign Groups

auto-registration Platform Walkthroughs Campaign Organization

Advanced Retargeting and Lookalikes

auto-registration Features

Lookalike Audiences

auto-registration Platform Walkthroughs Pixels

Inventory Targeting Settings and Parameters

auto-registration Platform Walkthroughs Forecasting

Payment and Billing

auto-registration Platform Walkthroughs Settings

Forecasting 101

auto-registration Features

Intersection Audiences

auto-registration Platform Walkthroughs Audiences

DOOH Forecasting

auto-registration Platform Features Platform Walkthroughs Forecasting

Q1 Product Showcase: Marketing Orchestration

auto-registration Learning Webinars

Winning in Retail and E-commerce: Reach, Convert, Retain

auto-registration Learning Webinars auto

Beyond the Cookie: Contextual Targeting in StackAdapt

auto-registration Campaign Strategies and Tactics Learning Webinars

Partner Learning Webinar: Samba TV and StackAdapt

auto-registration Channels Learning Webinars

4 Features To Maximize Your ROI in StackAdapt

auto-registration Features Learning Webinars

Audio Amplified: Turning Listeners to Customers

auto-registration Learning Webinars

Driving Results With Smart Programmatic Tactics

auto-registration Campaign Strategies and Tactics Learning Webinars

1st-Party Data Strategies That Won’t Crumble

auto-registration Campaign Strategies and Tactics Learning Webinars

Beyond the Screen: Why DOOH is Your Brand’s Next Big Move

auto-registration Learning Webinars

2024: Year in Review and Best Practices Ahead

auto-registration Learning Webinars

auto-registration Platform Walkthroughs Data Hub Marketing Orchestration

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

auto-registration Platform Walkthroughs Audiences Data Hub Marketing Orchestration

auto-registration Platform Walkthroughs Audiences

True/False Split

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

Marketing Orchestration Technical Certification

auto-registration Instructor Julia Learning Paths

Native Channel Certification

auto-registration Channel Certifications Instructor Matt Evered

B2B Certification Course

auto-registration B2B Industry Certifications Industry Certification Instructor Julia

Links from outside sites to your website.

auto-registration I Glossary Terms

Machine Learning and Artificial Intelligence in StackAdapt_FR

auto-registration 1-Pagers

The amount of impressions coming into a DSP from exchanges. Also refers to the amount of revenue flowing through the platform.

auto-registration V Glossary Terms

An instruction given to an audience to immediately take action such as "Subscribe To Our Newsletter" or "Visit Our Store".

auto-registration C Glossary Terms

Audio Completion (AC)

The number of times the audio advertisement was played until the end.

auto-registration A Glossary Terms

Request refers to an attempt by a user's browser to retrieve a page and page elements, such as ads, from a server on the internet.

auto-registration R Glossary Terms

Standalone Pixels

auto-registration Platform Walkthroughs Pixels

Creative Tactics

auto-registration Execution Platform Walkthroughs

Campaign Groups

auto-registration Platform Walkthroughs Overview Page

Revenue Passback

auto-registration Platform Walkthroughs Pixels

Basic Functions and Best Practices

auto-registration Platform Walkthroughs Benchmarks

auto-registration Platform Walkthroughs Reporting

StackAdapt Best Practices for H2

auto-registration Campaign Strategies and Tactics Learning Webinars

B2B Vertical Guide

Marketing Orchestration

auto-registration Vertical Guides

Programmatic Masterclass

Become a certified expert in programmatic advertising!

auto-registration Programmatic Certification Programmatic Certifications Instructor Matt Evered Learning Paths

Flow Repeat Settings

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

Programmatic Campaign Trigger

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

Creative Builder - Enhanced By Ivy™

auto-registration Platform Walkthroughs Creatives Hub creatives

Engagement Lift

auto-registration Platform Walkthroughs Measurement

Creative Builder

auto-registration Platform Walkthroughs Creatives Hub

Polygon Targeting

auto-registration Targeting Platform Walkthroughs Campaign Editor

auto-registration Platform Walkthroughs Overview Page

Email Templates Editor

auto-registration Platform Walkthroughs Email Campaigns Marketing Orchestration

Audiences Overview

auto-registration Platform Walkthroughs Audiences

auto-registration Targeting Platform Walkthroughs

Creative Upload

auto-registration Platform Walkthroughs Campaign Organization Creatives Hub

Performance-Based Budget Allocation

auto-registration Execution Platform Walkthroughs Campaign Organization

Key Features and Best Practices

auto-registration Platform Walkthroughs

auto-registration Platform Walkthroughs Campaign Editor

auto-registration Platform Walkthroughs Data Hub

HubSpot Integration

auto-registration Targeting 3rd-Party Integrations Platform Walkthroughs Settings

Multi-Goal Optimization

auto-registration Execution Platform Walkthroughs

CTV Live Events

auto-registration Inventory Platform Walkthroughs

Campaign Editor

auto-registration Platform Walkthroughs Campaign Editor

Programmatic to Programmatic (Orchestration Flow)

Orchestration Flows

auto-registration Platform Walkthroughs Marketing Orchestration

Programmatic Conditions

Orchestration Flows

auto-registration Platform Walkthroughs Orchestration Flows Marketing Orchestration

auto-registration Platform Walkthroughs Settings Audiences

Browsing Audiences

auto-registration Platform Walkthroughs Audiences

Exporting Reports

auto-registration Platform Walkthroughs Reporting

auto-registration Inventory Platform Walkthroughs

auto-registration Platform Walkthroughs Forecasting

Rank-Based Budget Allocation

auto-registration Platform Walkthroughs Campaign Organization

Customer Acquisition Funnel Overview

Data Hub Analytics

auto-registration Platform Walkthroughs Data Hub Marketing Orchestration

StackAdapt ABM Targeting and Measurement

auto-registration Targeting Platform Walkthroughs OLD Measurement Measurement

Pixel Analytics

auto-registration Platform Walkthroughs Pixels

Retargeting Audiences

auto-registration Platform Walkthroughs Pixels

Travel Advertising Certification Course

auto-registration Industry Certifications Industry Certification Instructor Julia

Programmatic Audio Channel Certification

auto-registration Channel Certifications Instructor Julia

Travel Advertising Certification Course

auto-registration Industry Certifications Industry Certification Instructor Julia

Email Marketing and Orchestration

Technical Course

auto-registration Technical Certifications Instructor Julia Email Campaigns

Data Hub and Data Hub Analytics

Technical Course

auto-registration Technical Certifications Instructor Julia Data Hub

auto-registration Features Mini Modules

Campaign Setup Guide

auto-registration Campaign Setup Guides

Campaign Setup Guide

auto-registration Campaign Setup Guides

Campaign Setup Guide

auto-registration Campaign Setup Guides

Political Advertising Certification Course

auto-registration Industry Certifications Instructor Matt Evered Industry Certification

Healthcare Advertising Certification Course

auto-registration Industry Certifications Instructor Matt Evered Industry Certification

Conversion Events Trigger

Orchestration Flows

auto-registration Orchestration Flows

Percentage Split

Orchestration Flows

auto-registration Orchestration Flows

auto-registration Platform Walkthroughs

An individual or organization that prepares, issues, and disseminates content for public consumption.

auto-registration P Glossary Terms

Solutions Catalogue

auto-registration Platform Features Platform Walkthroughs Solutions Catalogue

Media placement that is owned by the brand itself, such as websites, landing pages, social profiles, blog, and etc.

auto-registration O Glossary Terms

The number of times an audio advertisement was initiated.

auto-registration A Glossary Terms

Custom Audience Segments

StackAdapt 1st-party data. Advertisers can target users who recently visit sites with relevant content. This can be done through key words and phrases based on content or specific domains such as competitor sites. Unique to StackAdapt.

auto-registration C Glossary Terms

IP Whitelisting

Targeting a list of user IPs collected by the advertiser. Not recommended as it limits scale drastically.

auto-registration I

Search Engine Marketing (SEM)

Form of digital marketing that promotes by increasing exposure in Search Engine result pages. This includes Search Engine Optimization and directory submissions, as well as paid submission programs like AdWords.

auto-registration S Glossary Terms

Search Engine Optimization (SEO)

Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors, solutions, products or services. This is achieved through thematic page design, consistent HTML tagging, linking strategies and focusing content on core keywords.

auto-registration S Glossary Terms

Foundations of Programmatic

Advanced Strategies and Beyond

StackAdapt for Travel and Tourism Marketers (UK)

auto-registration Industry Strategy Travel 1-Pagers EMEA

Travel Through The Funnel

Travel Global 1-Pagers

Travel Measurement Guide

auto-registration Travel Guides

Travel Buying Signals EMEA

auto-registration Travel 1-Pagers EMEA

Travel Buying Signals EMEA (DE)

auto-registration Travel 1-Pagers EMEA

Travel Buying Signals US

auto-registration Travel 1-Pagers NORAM

Cross-Channel Attribution

auto-registration Platform Walkthroughs Measurement

Political Vertical Guide

Marketing Orchestration

auto-registration Vertical Guides

Quarterly Roundup

auto-registration Guides

From Kickoff to Performance: Building a Unified World Cup Campaign

auto-registration Sports Learning Webinars

Beyond the Click: What Drives Conversions?

auto-registration Learning Webinars

This solution is currently in Closed Beta.

auto-registration Platform Walkthroughs

Customer Acquisition Funnel Setup

Data Hub Analytics

auto-registration Platform Walkthroughs Data Hub Marketing Orchestration

Shopify Setup and Best Practices

Dynamic Creative Optimization (DCO)

auto-registration Platform Walkthroughs Dynamic Creative Optimization

Full Walkthrough

auto-registration Platform Walkthroughs Orchestration Flows

auto-registration Platform Walkthroughs Audiences Data Hub Marketing Orchestration

2026 Trends to Tactics

auto-registration Learning Webinars

Crack the Code With Cross-Channel Attribution

auto-registration Learning Webinars

B2B Targeting Unlocked

auto-registration Campaign Strategies and Tactics Learning Webinars

Programmatic Checklist

What to expect from the Programmatic Masterclass!

Programmatic Masterclass

What to expect from the Platform Certification Course.

auto-registration Platform Certification Instructor Matt Evered

Campaign Fundamentals

auto-registration Platform Certification Instructor Matt Evered

Basic Platform Navigation

auto-registration Platform Certification Instructor Matt Evered

Platform Certification Course

auto-registration Platform Certification

Course Conclusion

Technical Certification Overview

auto-registration Technical Certifications

Dynamic Creative Optimization (DCO)

Technical Course

auto-registration Technical Certifications Instructor Julia Dynamic Creative Optimization

Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications

Course Introduction

What to expect from the Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications

Programmatic Checklist

Foundations of Programmatic

What to expect from the Programmatic Masterclass!

Programmatic Masterclass

Advanced Strategies and Beyond

What to expect from the Platform Certification Course.

auto-registration Platform Certification Instructor Matt Evered

Campaign Fundamentals

auto-registration Platform Certification Instructor Matt Evered

Basic Platform Navigation

auto-registration Platform Certification Instructor Matt Evered

Platform Certification Course

auto-registration Platform Certification

Course Conclusion

Technical Certification Overview

auto-registration Technical Certifications

Adtech and Martech 101

Technical Course

auto-registration Technical Certifications Instructor Julia

Dynamic Creative Optimization (DCO)

Technical Course

auto-registration Technical Certifications Instructor Julia Dynamic Creative Optimization

Email Marketing and Orchestration

Technical Course

auto-registration Technical Certifications Instructor Julia Email Campaigns

Data Hub and Data Hub Analytics

Technical Course

auto-registration Technical Certifications Instructor Julia Data Hub

Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications

Course Introduction

What to expect from the Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications

Programmatic Checklist

What to expect from the Programmatic Masterclass!

Programmatic Masterclass

What to expect from the Platform Certification Course.

auto-registration Platform Certification Instructor Matt Evered

Campaign Fundamentals

auto-registration Platform Certification Instructor Matt Evered

Basic Platform Navigation

auto-registration Platform Certification Instructor Matt Evered

Platform Certification Course

auto-registration Platform Certification

Course Conclusion

Technical Certification Overview

auto-registration Technical Certifications

Dynamic Creative Optimization (DCO)

Technical Course

auto-registration Technical Certifications Instructor Julia Dynamic Creative Optimization

Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications

Course Introduction

What to expect from the Marketing Orchestration Technical Certification Course

auto-registration Technical Certifications