Powering trust in data
Selling a product starts with a GS1 barcode number
It started with a beep at checkout in 1973 that launched a digital revolution and forever transformed how the world does business. The GS1 barcode was born and with a simple scan, a product could be identified and connected to a digital system.
Companies of all sizes need barcode numbers to correctly identify and sell their products in stores or online.
The power of the data captured through the barcode is helping to solve large and complex industry challenges.
Identify
Establish trusted global identity for products, locations and more
Capture
Connect accurate information to digital data carriers
Share
Enable efficient and seamless data exchange at scale
Connecting physical products to trusted digital information
Businesses today need accurate product data they can share across systems, partners, and markets. GS1 services help connect physical products to trusted digital information, improving transparency, supporting patient safety, and enabling better consumer experiences.
By linking each product to reliable data, GS1 helps ensure the right information is available wherever it’s needed, whether that’s supporting safer care in healthcare, improving product visibility in retail, or enabling trusted data exchange between businesses and regulators.
Improving the availability of reliable product information
Making it easier to find and buy a product
Delivering better shopping and healthcare experiences
Making it possible to do business more efficiently and safely
When product information is accurate and accessible, organisations can operate more efficiently, reach new markets, and build trust with consumers, patients, and partners.
GS1 standards help organisations:
Expand market access
Improve operational efficiency
Strengthen patient safety
Enhance consumer experience
Support sustainability
Increase the speed of operations
Reducing cost and waste
Protecting consumers and patients
GS1 Vision and Strategy
Our 2030 Vision is to power trust in data for everyone, everywhere. We create the standards that help businesses accurately identify and share details about their products. By making this information reliable and easy to access, we help consumers make informed choices, ensure patients receive the right medications, and support sustainable supply chains.
To get there, our strategy focuses on the real-world needs of the industries we serve. We are moving beyond the traditional barcode toward smarter, data-rich solutions that connect physical items to trustworthy digital information. This makes it easier for companies of any size to operate efficiently and transparently.
A global system used every day around the world.
GS1 standards help millions of organisations exchange trusted product information across industries, markets, and digital platforms.
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Have questions or think we can help your business?
Our team can help you get started, find the right resources, or connect you with your local GS1 office.
