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Agencies Say New Cannes Lions Entry Rules Are
Agencies Say New Cannes Lions Entry Rules Are 'Burdensome,' But Necessary
By Brittaney Kiefer & Rebecca Stewart
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal.
TV Upfronts
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
By Kendra Barnett
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI.
ADWEEK BRANDED
Streaming TV Ad Strategies Need a Reset
Streaming TV Ad Strategies Need a Reset
From Amazon Ads
The new media landscape is developing rapidly, causing some marketers to struggle with what’s myth and what’s reality when it comes to streaming TV.

{{{contextualGreeting}}} For Archer Roose, airline partnerships are a Breeze. Disney's upfront leans hard into the Super Bowl.

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ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
By Lauren Johnson
Walmart, Amazon, and commerce media firms are stepping up their data and AI pitches.
Purpose and Practice: Transforming Health Brands for the Modern Consumer
By Adweek Staff
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
By Bill Bradley
Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
By Jenny Rooney
Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
By Robert Klara
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
By Imogen Watson
Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
By Brittaney Kiefer, Rebecca Stewart
Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
By Robert Klara
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Retail Advertising Firm Stratacache Liquidates Its U.K. Business
By Kathryn Lundstrom
YouTube Wants to Be a Home, Not a Launchpad
By Mark Stenberg
EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms
By Kathryn Lundstrom
YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
By Mark Stenberg
How CMOs Should Actually Think About ROI
By François Bazini, Michel Sara
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TV Upfronts
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ADWEEK BRANDED

The New Playbook for Streaming TV Ads

By Philo

The Media Plan Is Dead for Healthcare Marketing

By Kamya Elawadhi, Co-Founder and President, Doceree

How Streaming Brought Back Must-Watch TV 

By Paramount Advertising

Upfront Week Is a Metaphor for What TV Should Be

By Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

Cover

The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google, tells ADWEEK the two things he knew early on in his career: he loved technology, and he loved building relationships.

LEARN MORE >

Vassili Samolis, Head of Ad Product, DoorDash

Vassili Samolis, Head of Ad Product at DoorDash believes the future of advertising hinges on a simple question too many marketers overlook: Would you spend your own money on this product?

LEARN MORE >

Chris Riedy, Chief Revenue Officer, Ibotta

Chris Riedy, Chief Revenue Officer at Ibotta, tells ADWEEK that marketers, and the industry at large, need to rethink the way promotions have always worked.

LEARN MORE >
Sponsored

The Media Plan Is Dead for Healthcare Marketing

By Kamya Elawadhi, Co-Founder and President, Doceree

Upfront Week Is a Metaphor for What TV Should Be

By Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

When Culture Says ‘Me,’ Enduring Brands Stand for ‘We’

By Texas A&M University

How to Turn Browsing Time Into Brand Decisions on the Smart TV Home Screen

By Gareth Doyle, VP, Global Creative Solutions, Nexxen

The Rise of the No-Collar Economy in the AI Era

By Joaquín Cuenca Abela, CEO and Co-Founder, Magnific

How Big Catalyzing Ideas Become Living Stories 

By Dentsu Creative

Adweek Wire

XR Names Industry Vets Greg Mandel as CEO and Frank DeVito as COO of XR Pay

The duo brings deep advertising, entertainment, and production payroll expertise to guide XR’s payments business into its next chapter

LEARN MORE >

Jennifer Silverberg / Ronzoni Pasta Co

Food and lifestyle photographer Jennifer Silverberg worked with agency MarketPlace on this campaign for client Ronzoni. Additional creative credits include Shelby White, Creative Director. See the full campaign here. Jennifer […]

LEARN MORE >

Lucy Truman Brings the Upper West Side to Life in Watercolor

Illustrator Lucy Truman was commissioned by Pace Advertising and Brown Harris Stevens Realty to create a series of watercolor illustrations for a luxury real estate campaign in Manhattan’s Upper West Side, near […]

LEARN MORE >

Agencies Say New Cannes Lions Entry Rules Are
Agencies Say New Cannes Lions Entry Rules Are 'Burdensome,' But Necessary
By Brittaney Kiefer & Rebecca Stewart
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal.
TV Upfronts
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
By Kendra Barnett
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI.
ADWEEK BRANDED
Streaming TV Ad Strategies Need a Reset
Streaming TV Ad Strategies Need a Reset
From Amazon Ads
The new media landscape is developing rapidly, causing some marketers to struggle with what’s myth and what’s reality when it comes to streaming TV.
MOST SHARED
1
2
3
4
5
6
TV Upfronts
Image
Image
Image
Image
Image

Cover

The Art of Making Fintech Cool With Catherine Ferdon of Coinbase.

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t.

WATCH VIDEO
LISTEN TO PODCAST
LEADERSHIP Voices

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google

Juanjo Duran, Global Head of Media and Entertainment Content Partnerships at Google, tells ADWEEK the two things he knew early on in his career: he loved technology, and he loved building relationships.

LEARN MORE >

Vassili Samolis, Head of Ad Product, DoorDash

Vassili Samolis, Head of Ad Product at DoorDash believes the future of advertising hinges on a simple question too many marketers overlook: Would you spend your own money on this product?

LEARN MORE >

Chris Riedy, Chief Revenue Officer, Ibotta

Chris Riedy, Chief Revenue Officer at Ibotta, tells ADWEEK that marketers, and the industry at large, need to rethink the way promotions have always worked.

LEARN MORE >
Sponsored

The Media Plan Is Dead for Healthcare Marketing

By Kamya Elawadhi, Co-Founder and President, Doceree

Upfront Week Is a Metaphor for What TV Should Be

By Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising

When Culture Says ‘Me,’ Enduring Brands Stand for ‘We’

By Texas A&M University

How to Turn Browsing Time Into Brand Decisions on the Smart TV Home Screen

By Gareth Doyle, VP, Global Creative Solutions, Nexxen

The Rise of the No-Collar Economy in the AI Era

By Joaquín Cuenca Abela, CEO and Co-Founder, Magnific

How Big Catalyzing Ideas Become Living Stories 

By Dentsu Creative

Adweek Wire

XR Names Industry Vets Greg Mandel as CEO and Frank DeVito as COO of XR Pay

The duo brings deep advertising, entertainment, and production payroll expertise to guide XR’s payments business into its next chapter

LEARN MORE >

Jennifer Silverberg / Ronzoni Pasta Co

Food and lifestyle photographer Jennifer Silverberg worked with agency MarketPlace on this campaign for client Ronzoni. Additional creative credits include Shelby White, Creative Director. See the full campaign here. Jennifer […]

LEARN MORE >

Lucy Truman Brings the Upper West Side to Life in Watercolor

Illustrator Lucy Truman was commissioned by Pace Advertising and Brown Harris Stevens Realty to create a series of watercolor illustrations for a luxury real estate campaign in Manhattan’s Upper West Side, near […]

LEARN MORE >