Short, punchy hooks optimized for the fast-moving Twitter feed.
I went from 0 to 100K followers in 90 days. Here's the exact system I used (and nobody talks about):
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I went from {start} to {result} in {time}. Here's the exact system I used (and nobody talks about):
Most people waste 2 hours a day without knowing it. The culprit isn't your phone. It's this:
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Most people waste {time} a day without knowing it. The culprit isn't {false-assumption}. It's this:
Stop trying to be interesting. Do this instead:
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Stop trying to {common-advice}. Do this instead:
I studied 1,000 viral posts. The #1 pattern nobody mentions:
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I studied {number} {subject}. The #1 pattern nobody mentions:
You're not lazy. You just haven't found a system that works with your brain. Here's mine:
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You're not {negative-label}. You just haven't found {solution}. Here's mine:
3 years ago I had $0 and no audience. Last month: $47,000 revenue. The single mindset shift that changed everything:
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{time} ago I had {low-point}. Last month: {high-point}. The single {change} that made it possible:
Everyone's fighting for attention. Nobody's fighting for trust. That's your unfair advantage.
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Everyone's fighting for {commodity}. Nobody's fighting for {differentiator}. That's your unfair advantage.
Read this if you've posted consistently for 6 months and still have no traction:
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Read this if you've {consistent-action} for {time} and still have no {desired-result}:
Your morning routine is irrelevant. What actually determines your productivity is this:
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Your {popular-habit} is irrelevant. What actually determines {outcome} is this:
Thread: How I reverse-engineered Ali Abdaal's content strategy in 72 hours (and what I found):
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Thread: How I reverse-engineered {person}'s {strategy} in {time} (and what I found):
The best marketing doesn't feel like marketing. Here's how to write copy that converts without sounding like a salesperson:
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The best {skill} doesn't feel like {skill}. Here's how to {action} without sounding like {stereotype}:
I analyzed 50 landing pages that converted at 20%+. Every single one had these 3 things in common:
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I analyzed {number} {subject} that {metric}. Every single one had these {number} things in common:
Nobody talks about the gap between building in public and oversharing. Here's where the line is:
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Nobody talks about the gap between {concept-a} and {concept-b}. Here's where the line is:
I launched 40+ products. Most flopped. Here's the exact pattern I noticed in the ones that actually took off:
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I launched {number}+ {things}. Most {failed}. Here's the exact pattern I noticed in the ones that actually {succeeded}:
$100M business lesson that took me 10 years to learn: volume wins. Not quality. Not timing. Volume.
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${revenue} business lesson that took me {time} to learn: {lesson}. Not {myth-1}. Not {myth-2}. {lesson}.
If your offer isn't selling, it's not a traffic problem. It's a value problem. Here's how to fix it in one afternoon:
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If your {thing} isn't {working}, it's not a {false-cause}. It's a {real-cause}. Here's how to fix it in {time}:
Most people will never be rich. Not because of luck or circumstance. Because of this one daily decision:
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Most people will never {desired-outcome}. Not because of {excuse-1} or {excuse-2}. Because of this one {habit}:
I've written over 10,000 tweets. These are the 5 formats that drove 90% of my growth:
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I've written over {number} {content-type}. These are the {number} formats that drove {percent}% of my growth:
Great copywriting isn't about clever words. It's about saying exactly what your reader is already thinking:
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Great {skill} isn't about {common-belief}. It's about {real-insight}:
Your headline is 80% of your content. Everything else is just delivery. Fix your headline, fix your reach:
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Your {element} is {percent}% of your {output}. Everything else is just {secondary-function}. Fix your {element}, fix your {metric}:
Bootstrapping a SaaS in 2025: what nobody tells you about month 1 through 6:
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Bootstrapping a {product} in {year}: what nobody tells you about {time-period}:
The fastest way to grow on YouTube in 2025 isn't posting more. It's this counter-intuitive strategy:
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The fastest way to grow on {platform} in {year} isn't {common-advice}. It's this counter-intuitive strategy:
I made $0 from my first 50 YouTube videos. Here's what I changed on video 51 that made all the difference:
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I made {low-result} from my first {number} {content-type}. Here's what I changed on {milestone} that made all the difference:
At 20, I thought success meant money. At 30, I realized it meant time. Here's what I wish someone told me at 20:
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At {age}, I thought {success} meant {thing-1}. At {age-2}, I realized it meant {thing-2}. Here's what I wish someone told me:
10 things I know at 35 that I wish I knew at 25:
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{number} things I know at {age} that I wish I knew at {younger-age}:
The most underrated skill in business isn't what you think. It's not sales. It's not marketing. It's this:
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The most underrated skill in {domain} isn't what you think. It's not {skill-1}. It's not {skill-2}. It's this:
A short thread on the 5 types of wealth most people completely ignore:
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A short thread on the {number} types of {concept} most people completely ignore:
I published 30 essays in 30 days. Here's everything I learned about building a writing habit that actually sticks:
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I {did thing} for {time}. Here's everything I learned about {building habit} that actually sticks:
Most people never start writing online because they're waiting to have something worth saying. Here's why that's backwards:
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Most people never start {action} because they're waiting to {false-prerequisite}. Here's why that's backwards:
The writer who publishes consistently beats the writer who writes perfectly. Every single time:
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The {person} who {consistent action} beats the {person} who {perfect action}. Every single time:
Seek wealth, not money or status. Wealth is assets that earn while you sleep:
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Seek {real goal}, not {false goal-1} or {false goal-2}. {Real goal} is {definition}:
You will not get rich renting out your time. You must own equity to gain your financial freedom:
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You will not {achieve goal} by {common approach}. You must {real approach} to gain {desired outcome}:
The most important skill for getting rich is becoming a perpetual learner. The world rewards people who are good at learning new things:
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The most important skill for {goal} is {unexpected skill}. The world rewards people who are good at {that skill}:
I lost 40 pounds without counting a single calorie. The only thing I changed:
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I {achieved result} without {common method}. The only thing I changed:
The fitness industry sells you complexity to keep you dependent. Here's the dead-simple truth about losing fat:
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The {industry} sells you {complexity} to keep you dependent. Here's the dead-simple truth about {goal}:
Most people will retire broke. Not because they didn't earn enough. Because of this one habit:
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Most people will {bad outcome}. Not because they didn't {effort}. Because of this one {habit/decision}:
I went from $30,000 in debt to a $500,000 net worth in 4 years. The boring strategy that made it possible:
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I went from {low point} to {high point} in {time}. The {adjective} strategy that made it possible:
The best coaches don't have the most knowledge. They ask the best questions. Here's how to become one:
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The best {role} don't have the most {resource}. They {unexpected skill}. Here's how to become one:
I charge $5,000 for a coaching call. Here's exactly how I justified that price — and why clients pay it happily:
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I charge ${price} for a {offer}. Here's exactly how I justified that price — and why clients pay it happily:
We hit $1M ARR with zero paid ads. The only growth channel that mattered:
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We hit {milestone} with zero {common channel}. The only growth channel that mattered:
Stop building features. Start talking to your first 10 customers. This is the only thing that matters before $10K MRR:
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Stop {building thing}. Start {simple action}. This is the only thing that matters before {milestone}:
Churn is telling you something your team isn't. The 3 signals hiding in your cancellation data:
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{metric} is telling you something your {team} isn't. The {number} signals hiding in your {data}:
Your content is not the problem. Your consistency is. Here's a dead-simple system to publish every week without burning out:
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Your {thing} is not the problem. Your {real problem} is. Here's a dead-simple system to {goal} without {fear}:
If I had to start over today with 0 followers, I'd do this every single day
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If I had to start over today with {starting-point}, I'd do this every single day
5 ways to make money on social media:(even if you have 0 followers).
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{number} ways to make money on {platform}: (even if you have {starting-point}).
Why I chose a $100 Gen-Z intern over $20 AI.
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Why I chose a {option1} over {option2}.
These 3 React Projects Will Teach You More Than 50 Tutorials Ever Could.
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These {number} {topic} will teach you more than {number} {common-path} ever could.
Silver is the new Gold.
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{Alternative} is the new {Standard}.
Why Ali Abdaal's YouTube channel is dying (my pov)
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Why {top-creator}'s {platform} channel is dying (my pov)
I have a little secret that helps me go viral on LinkedIn:
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I have a little secret that helps me {result} on {platform}:
200K audience but no email revenue:
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{number} audience but no {metric} revenue:
Want to join a 30-day substack challenge?
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Want to join a {time-period} {platform} challenge?
My product just hit $3m (here are my lessons):
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My {product-type} just hit {milestone} (here are my lessons):
AI Replacing Writers Won’t Kill These Writing Jobs
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{Trend} Won’t Kill These {Category} Jobs
Can I help you with your writing?
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Can I help you with your {skill}?
Are you fed up with social media clones?
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Are you fed up with {common-annoyance}?
How to hypnotize a market as a copywriter
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How to hypnotize a {audience} as a {role}
I spent 10+ hours roasting SaaS websites for SEO
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I spent {number}+ hours roasting {niche} websites for {topic}
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