Quantcast
 | A major contributor to this article appears to have a close connection with its subject. (March 2022) |
 | |
.jpg) Quantcast offices in San Francisco (2019) | |
Company type | Private |
|---|---|
| Industry | SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)[1] |
| Founded | 2006 |
| Headquarters | , U.S. |
Area served | International |
Key people |
|
| Products | Quantcast Platform Quantcast Measure Quantcast Advertise |
| ASN | 27281 |
| Website | quantcast.com |
Quantcast is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement.[2][promotional source?] It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.[3][4][non-primary source needed]
History
[edit]Quantcast was launched in 2006.[5] The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.[6][promotional source?]
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).[7]
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[8] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.[9][10]
References
[edit]- ^ Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". The Wall Street Journal.
- ^ Horler, Rob. "How An Agency Adds Value In An AI Era". AdAge. Retrieved 2018-04-03.
- ^ McEleny, Charlotte (2018-01-25). "Quantcast takes its first leap into Asia, launching in seven new markets". The Drum. Archived from the original on 2026-05-19. Retrieved 2026-05-19.
- ^ "About Quantcast | Quantcast". Quantcast. Retrieved 2017-08-28.
- ^ "Konrad Feldman Profile". Bloomberg Businessweek. Archived from the original on 2022-09-29.
- ^ Wirth, Michelle (29 May 2018). "Are You Making This Moment Your Moment?". adage.com. Archived from the original on 2018-05-29. Retrieved 2018-05-31.
- ^ "Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis". gigaom.com. 2010-06-14. Archived from the original on 2014-04-07. Retrieved 2014-04-19.
- ^ Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation. TechCrunch (2013-01-08). Retrieved on 2014-04-19.
- ^ Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
- ^ Quantcast buys Seattle online ad startup MakeGood Software. GeekWire. Retrieved on 2014-04-19.
