Mondelēz awards 72andSunny global Oreo, US biscuits creative
Omnicom’s Martin will no longer work with Mondelēz, which is looking to boost sluggish domestic biscuit sales.
Creativity
View AllView AllCoinbase’s trippy new ad is full of hidden patterns that keep repeating
The 60-second spot is meant to embody a financial system that’s so ingrained that no one notices it.
Featured
Publicis-LiveRamp deal sparks agency scramble for alternatives
Now that LiveRamp is not neutral, competitors plot a new course.
How AI is reshaping a $422 billion industry
How Darkroom built Shadow, an AI infrastructure platform, to capture institutional knowledge across the AI-native advertising agency stack.
Inside the NWSL’s strategy to convert World Cup buzz into loyal fans
Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Brand Report
View AllAd Age Brand Report 2025—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllIt’ll be great to see you at Cannes—I hope I recognize you
A guide to surviving the advertising festival with facial blindness.
Why we should think of AI as replacing tasks, not jobs
AI can automate the mechanics, but human judgment and creativity are what drive impact for brands.
Why CMOs must become enterprise growth leaders
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
Ad Age Podcasts
View AllInside the NWSL’s strategy to convert World Cup buzz into loyal fans
Newly named CMO Rachel Epstein on why connection is key to building women’s sports audiences.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Ugg tops the rankings and Claude breaks into the poll for the first time.
