UpCloud Web Hosting Survey Report 2025

Unlock the Future of Hosting Infrastructure

The web hosting industry is at a critical inflection point. From rising security risks to the AI revolution, our latest report reveals what’s driving decisions in 2025 and how your business can stay ahead.

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Samu, Partner Manager

A glimpse into the data

Based on insights from 400+ hosting professionals worldwide, results for 2025 indicate:

Risk mitigation paramount

“Security and compliance ranks as the top decision factor when choosing a cloud service provider as cited by 46% of respondents.”

AI adaption on the rise

“AI is now a strategic imperative, not a trend. 65% say it will influence infrastructure decisions in 2025.”

Cost-to-performance

“With customers demanding improved uptime and reliability (44%), faster website performance (40%), and lower costs (39%), hosting providers face an uphill struggle”

What you’ll learn

This report is designed for those navigating the complexities of the web-hosting industry, managed service providers (MSPs) and infrastructural enthusiasts alike. From the report you will learn:

Why security is the no.1 differentiator for web hosting providers
How performance and cost pressures are colliding
Why open-source and AI are no longer optional
Infrastructure strategies from leaders in the field

UpCloud’s research uncovers the key infrastructure trends shaping the next phase of growth. Whether you’re scaling platforms or optimizing performance, this report arms you with data to move forward with confidence.

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Ready to lead with insight?

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Hear what our partners have to share

What our partners say

Montel Intergalactic Oy

“When our clients work with large hyperscalers, it’s a bit like the old saying: ‘Nobody ever got fired for buying IBM’. You know it’s safe because everybody else is using it, but in reality, it may not be the best solution.”

Lauri Kainulainen, CTO of Montel

Elastisys

“In the end, we want our customers to be successful and we don’t want to end up in some sort of blame game. We work closely with UpCloud in a ‘no shame’ manner to deliver the best service to our customers.”

Johan Tordsson, CEO of Elastisys

Hosted Power

“The servers are absolutely blazing fast and ultra-reliable, and we’ve been very happy customers for years, furthermore, the partnership with UpCloud is excellent!”

Jo Goossens, Founder, Hosted Power

ServicePoint

“UpCloud’s remarkable flexibility in customizing their API to accommodate our Windows server deployment process, exemplifies their commitment to adapting their product to meet partner needs, setting a new standard in collaborative innovation.”

Tristan White, Co-owner & System Admin, ServicePoint