Introducing D/Cipher
UNLEASH THE POWER OF INTENT.
Leverage our 1P mindset signals to fuel on-and off-property advertising. D/Cipher intelligence is powered by verified behavior captured multiple times per minute, from over 66% of U.S. adults who read and engage with our trusted, premium content.
Activated on-property or across 770+ vetted premium domains, D/Cipher uses advanced data science to select precise ad-targeting destinations across more than 56 million topical URLs.
Rich Actionable Data
NO MODELED GUESSWORK REQUIRED.
With more than 11 billion reader signals and observed consumption patterns to learn from, D/Cipher knows where specific mindsets congregate online.
FROM SIGNAL TO IMPACT.
The People Signal drives KPI performance across all channels.
CTV Solution: Targeting Readers Where They Watch
WATCH FOR PERFORMANCE.
Utilize the power of D/Cipher 1P mindset targeting to connect high intent consumers to individual households. Then advertise within the programs they’re actively watching. Robust reporting and attribution make CTV a true performance solution.
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