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Excel in Real-World Data Analysis: Still the Workhorse

Excel in Real-World Data Analysis: Still the Workhorse

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4 min read
Search Console can measure TikTok. Your pipeline can't.

Search Console can measure TikTok. Your pipeline can't.

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9 min read
Five SQL Bugs That Never Threw an Error

Five SQL Bugs That Never Threw an Error

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5 min read
How to Choose a Minimum Detectable Effect (MDE)

How to Choose a Minimum Detectable Effect (MDE)

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9 min read
How to Build a Repeatable AI Search Visibility Benchmark

How to Build a Repeatable AI Search Visibility Benchmark

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3 min read
Malawi Paid $5 Million for Drought Insurance. The Model Was Watching a Crop the Farmers Had Stopped Planting.

Malawi Paid $5 Million for Drought Insurance. The Model Was Watching a Crop the Farmers Had Stopped Planting.

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7 min read
Revenue Is the Wrong Success Metric for a Distribution Business

Revenue Is the Wrong Success Metric for a Distribution Business

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2 min read
Google ranks my page #2 and I still get zero clicks. Here's the data.

Google ranks my page #2 and I still get zero clicks. Here's the data.

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3 min read
Building a Serverless Netflix Data Analytics Platform with AWS Glue, Athena and QuickSight.

Building a Serverless Netflix Data Analytics Platform with AWS Glue, Athena and QuickSight.

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5 min read
I thought I had 1,087 visitors and 26 leads. 41% were bots and 23 leads were one bot.

I thought I had 1,087 visitors and 26 leads. 41% were bots and 23 leads were one bot.

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3 min read
I thought I had 1,087 visitors and 26 leads. 41% were bots and 23 leads were one bot.

I thought I had 1,087 visitors and 26 leads. 41% were bots and 23 leads were one bot.

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3 min read
"Power BI Error: The Key Didn't Match Any Rows in the Table"

"Power BI Error: The Key Didn't Match Any Rows in the Table"

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4 min read
Why Google Doesn't Index Some WordPress Pages: A Practical SEO Checklist

Why Google Doesn't Index Some WordPress Pages: A Practical SEO Checklist

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3 min read
ARPU Is the Wrong Shape for a Multi-Surface Ad Business

ARPU Is the Wrong Shape for a Multi-Surface Ad Business

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2 min read
The Mathematics of Multi-Touch Attribution in High-Velocity Partner Networks

The Mathematics of Multi-Touch Attribution in High-Velocity Partner Networks

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4 min read
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