The success of the IEEE Brand depends on the structure of its brand architecture and how it is reflected to the world. This includes the IEEE Master Brand and its associated family of brands (i.e. sub-brands). Your adherence to guidelines, and proper use of templates, guarantees the continued integrity and leadership of the IEEE Brand in the global technology community.

These toolkits for the various IEEE sub-brands are provided to create and maintain a unified family of brands. Use the guidelines and templates for IEEE sub-brands to ensure consistency in all of your collateral materials; technical and professional information, resources, services, conferences, and publications that reach professionals, students, prospective members, and organizations.