Informa TechTarget

@InformaTTGT

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Informa TechTarget
@InformaTTGT
Sep 12
Content diversification isn't a new concept 💭 In 2026, it's a completely different game. Recently, Byrony Seifert shared what surprised her most this year: AI and GEO have fundamentally reshaped how we think about content. Producing a batch of white papers and hoping they
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Informa TechTarget
@InformaTTGT
Sep 10
⏰ Last chance to register for #ITTSTRATA Dubai! B2B marketers from across the MENA region will come together to share ideas, tackle today's biggest marketing challenges, and learn from real-world experiences. Join 50+ B2B marketing peers for 1 day of learning, networking, and
Informa TechTarget
@InformaTTGT
Sep 8
Planning your OpsStars 2026 schedule? Let's connect 🤝 Our team will be onsite October 5-6 to discuss how first-party intent data and GTM services can help you: 🎯 Understand buyer needs across the purchase process 🚀 Strategically engage and convert audiences 📈 Drive
Informa TechTarget
@InformaTTGT
Sep 4
What's IN for B2B marketers in 2026? Distinctive IP 🔑 Luke Thornton breaks down the shift happening in modern demand generation: the marketers who will win are those who build once and use many times, creating a unique point of view that fuels both brand and demand campaigns
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Informa TechTarget
@InformaTTGT
Aug 31
"More content" isn't the strategy. "Better content" is ✅ Heather Turner cuts straight to the point: in the age of AI, too many teams are falling into the trap of treating any content as good content. The result? A flood of low-quality material that's actively hurting customer
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