Simplify Advertising With The Intelligent SSP™
Solve complex business needs with direct access to quality media, privacy-forward targeting, and future-ready infrastructure built to perform.
Adtech That’s Smarter, Safer, and Gives You Control
EDUCATIONAL VIDEO SERIES
AI Explained for Real People, Not Algorithms
In Simplifying AI, we translate complex technical concepts into clear, actionable explanations. No buzzwords in sight.
Discover What Makes Us Different
Quality
Quality is built on transparency and powered by direct publisher partnerships, actionable data, AI-driven fraud detection, and first-to-market innovation.
Performance
Performance is driven by the industry’s largest supply-side identity graph, proprietary AI models, and a user interface that together double reach for better outcomes.
Adaptability
Adaptability is unlocked through interoperable tools and intuitive platforms, giving partners customizable solutions that deliver superior control and performance.
Our Products
Built on a legacy of data and identity, we are ushering in the next era of digital advertising: safer, smarter, and built to adapt
OpenXSelect™
OpenXSelect
A flexible curation, supply-side targeting (SST), and deal creation platform
OpenXBuild™
OpenXBuild
A flexible software suite for building better advertising solutions
OpenXControl™
OpenXControl
A yield and monetization platform connecting publishers to premium demand
OpenXExchange™
OpenXExchange
A real-time, scalable marketplace for quality inventory and automated ad buying
What Our Partners Say
“At Havas Media Network North America, transparency and quality are essential to how we activate programmatic media. OpenX’s direct publisher relationships and focus on supply path visibility support our commitment to delivering trusted, premium environments for our clients.”
“At The Guardian, our reader-first model and commitment to independent journalism shape every decision we make, including how we approach advertising. OpenX helps us maintain transparency, protect the user experience, and ensure our inventory is valued appropriately in the marketplace — all while staying aligned with our principles.”
“Over the past 18 months our partnership with OpenX has evolved from an SSP you target in a DSP to a partner we have built custom solutions with. The OpenX approach to supply, particularly in CTV, has improved all of our quality metrics and driven greater performance for our clients.”
“With OpenXBuild, we can apply our audience enrichment and bidding algorithms directly inside the exchange. By evaluating impressions closer to supply and bidding more selectively, advertisers have seen a 70% reduction in cost-per-conversion on OpenX traffic compared to unshaped SSP inventory.”
“Because of our relationship we’re able to work together to not only meet campaign goals but also provide stronger results for our clients. With OpenX and Attain, we’re optimizing based on verified outcomes. Advertisers are no longer forced to rely on proxies like CTR, which is a leap forward for programmatic and for our clients.”
In the News
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Learn More: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn More: This Election Season, Buyers Can Curate Deals Based On Voter Values
This Election Season, Buyers Can Curate Deals Based On Voter Values
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Learn More: 4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution
4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution
Demand More From Your Media
Because better adtech fuels quality media and stronger ad performance
