Emplifi

Muse (the band) just lost its social media handle to Meta's new personal AI product. So, what does the new Meta Muse actually do? 🧐 Muse can negotiate your phone bill, book travel, and even sell your car. Worried it’ll go rogue and buy a boat? 🛥️ Meta says it built "Sentinel," a bodyguard AI, to help make sure Muse doesn't buy anything without your permission. 🛡️ Muse was built to take action on your behalf, not just answer questions. But, marketers, it also means changes for your buyer journeys. We unpack what it means for your brand 👉 https://bit.ly/4xVP9Li

Prefer to get your social media updates on LinkedIn instead of in your inbox? The Social Scoop is Emplifi’s monthly roundup of the platform updates, campaigns, trends, and insights shaping social. This month, we’re covering: ✨ Meta’s push for more real-time Instagram content ✨ TikTok’s new approach to brand conversations ✨ KFC’s pickle-powered campaign + Tinder’s “T” rebrand ✨ The “Five Things Worth Your Money” trend ✨ Blake Morgan on AI, CX, and the human touch We send The Social Scoop straight to subscribers’ inboxes every month, but if you’d rather keep up with it on LinkedIn, we’ve got you covered. Subscribe to the LinkedIn newsletter below 👇 #SocialMediaMarketing

SPREAD THE WORD! 🫶 We're proud to be a finalist for BEST social media management platform in the Social Media Marketing Awards 2026. 🙌 Cast your VOTE for Emplifi until Sept. 30! The platform with the most votes in each category will be crowned the Industry Choice winner at the awards ceremony on Oct. 8 on London. Vote here 👉 https://bit.ly/4cByEvj

🚨 ONLY A COUPLE SPOTS LEFT! 🚨 We’re hosting Sydney’s Social Reality Check 👀 Register now to join a specially-curated group of social, digital, and CX leaders for a RAW, unfiltered conversation with off-script intel on Sept. 15 in Sydney! Hear from R.M. Williams, Torrens University, Ticketek and Emplifi as we get REAL about what’s working on social media, from community and customer care to content and commerce. No AI slop or vanity metrics. ❌ This is an evening of drinks, practical insights and good people in conversation 😊 We’ll unpack what brands are getting right on social media and where yours has an immediate chance to leap ahead. 📍 Hotel CBD, Sydney 🗓️ Tuesday, 15 September | 6–9pm Register your interest now 👉 https://bit.ly/4yxnK2g

Creating social media content isn't what's slowing your team down. It's all the endless back-and-forth for approvals. Toyota Motor Corporation felt this at scale, managing social across global teams, regional teams, and agencies, all needing different levels of access to the same brand. Once they fixed approval workflows and granular permissions in Emplifi, reporting that used to take days now takes seconds. Publisher solves this at any scale. Watch our own Social Media Manager walk through exactly how she uses it day to day to cut out the manual back-and-forth. 🎥 Watch the on-demand product tour👉 https://bit.ly/4h0TWny

In a new piece for Total Retail, our CMO Susan Ganeshan shares why brands need to think beyond campaigns and inventory, and get their customer experience ready for the surge too. From social questions to customer care, the buying journey doesn’t stop at checkout. And when demand picks up, disconnected teams and systems can quickly become a problem. Susan shares four ways brands can get ahead of the rush. Read the full piece👉 https://bit.ly/3V1LM6S

The first edition of the #CMOLATAMAwards was a night to remember, and we’re very happy to have been part of it. Thank you, Fernando Herrera Carranza, for the invitation and for creating a space where Latin American marketing gets the recognition it deserves. Bringing together more than 500 industry leaders for the very first edition is no small achievement; it speaks volumes about the work and vision behind this initiative. A very special shoutout to Andrés Castañeda and the entire Aeroméxico team, the big winners of the night with four awards: Tourism & Hospitality, Marketing with Social Impact, Marketing Team of the Year, and CMO of the Year 2026. As an Emplifi customer, the Aeroméxico team has given us the privilege of seeing their work up close, and these results make us incredibly proud. They’re a great example of what’s possible when strategy, data, and creativity come together. Congratulations to all the winners! 🎉 #CMOLATAMAwards #MarketingLatam

A screen protector. Four touchpoints. One brand that had no idea any of it happened. Last month, Stephen Adams went from TikTok → Google → ChatGPT, where he literally typed “check Reddit reviews” → Amazon, where he made the purchase. The brand's analytics? Direct visit → conversion. The other moments that influenced the decision? Invisible. That's the visibility gap brands are facing today. Buyers don't move through neatly defined channels, they move across social, search, communities, reviews, and AI. And what gains traction on social increasingly shapes what shows up in search and AI. That's why Emplifi and Semrush teamed up to unpack what this means for modern marketers. Join Stephen Adams (Emplifi) and Fernando Angulo (Semrush) to explore: 🔹How social is extending into search and AI visibility 🔹What a connected SEO + social strategy looks like 🔹How to turn fragmented visibility into a leadership-level business case 🎥 Watch the on-demand webinar → https://bit.ly/4igvyRc #SEO #SocialSEO #AISearch #MarketingStrategy #DigitalMarketing

“You shouldn’t have an AI strategy. You should have an experience strategy.” That’s the perspective CX futurist Blake Morgan shared in her conversation with Emplifi CMO Susan Ganeshan, and it gets to the heart of what AI should actually be doing for customer experience. Because here’s the stat that matters: 51% of consumers say resolving their issue matters more than whether AI or a human responds. Customers aren’t afraid of AI. They’re afraid of AI that doesn’t actually solve their problem. In the full conversation, Blake and Susan explore: → What AI maturity looks like, from assisted to agentic to autonomous, and where most teams actually are → How to identify the right AI workflow to start with, without trying to automate everything at once → Why data, training and guardrails are critical to turning AI into better experiences, not costly mistakes 🎥 Watch the full on-demand webinar 👉 https://bit.ly/4iM0icO

ChatGPT isn’t just reading your website. It’s reading what strangers say about you on social. Think about it: you trust a friend more than a brand. And a Reddit thread with 100 upvotes can feel like a jury of your peers. Because it’s real people, sharing real experiences. And that’s the shift marketers need to understand: reviews, Reddit threads, forums, and social posts are increasingly shaping the answers people get from AI. So AI visibility in 2026 won’t simply go to the brands with the slickest landing pages. It’ll go to the brands people genuinely talk about, recommend, and reference publicly, because that’s the proof AI can use to build its answers. Stop chasing the click. Start earning the mention. 🎥 Watch the on-demand webinar to see how → https://bit.ly/4ctwe1H