B2C2, a leading institutional liquidity provider backed by SBI Holdings, has maintained zero operational security incidents since adopting Fireblocks in 2020—critical for protecting billions in client assets. The Fireblocks Network’s extensive user base has accelerated B2C2’s customer acquisition, with prospects frequently already on the platform, reducing integration friction. This operational foundation has enabled B2C2 to launch strategic stablecoin initiatives, including conversion services and payment corridors from Brazil to Asia, positioning the firm as central infrastructure in the real-economy stablecoin ecosystem.
The Challenge
B2C2 is a leading institutional liquidity provider in the digital asset market, offering 24/7 OTC trading, derivatives, and financing solutions across global venues. As B2C2 scaled its institutional trading and liquidity business, operational integrity, reliability, and security became paramount. “Our number one goal is to protect our asset base and the assets of our clients,” notes Cactus Raazi, CEO at B2C2. “That means leveraging the best custody and transaction infrastructure in the market.”
In the competitive and fast-evolving landscape of digital finance, B2C2 needed a platform that could deliver seamless security while evolving alongside its own product roadmap.
Operational Confidence Meets Network Scale With Fireblocks
As B2C2 evaluated digital asset solutions, the decision was clear. “The user experience with Fireblocks was really well-developed. It was more intuitive than other options,” Raazi recalls. He adds that the company was drawn to Fireblocks’ reputation for security and its “momentum in the marketplace around its feature set that was distinguished from competitors.”
Expanding Horizons
“The ways I think about impact are around the lack of incidents and a lack of any operational mistakes,” Raazi explains.
“Being a Fireblocks customer imbues our organization with a high level of confidence around our operational integrity and is critical to retention and effective functioning.”
cactus raazi
CEO
In a world where a single mistake can erode trust, the absence of friction and failure is a result in itself. As B2C2 continues to expand globally, Fireblocks’ network and interoperability have become strategic assets. “Fireblocks has a giant installed user base,” says Raazi. “That’s one of the natural touchpoints with our customers as we grow. We’re on Fireblocks, and oftentimes they are too.”
Today, B2C2 is also an official partner on the Fireblocks Network, working together to improve the user experience for customers transacting in digital assets. “We’re a big OTC liquidity provider globally, and we really look forward to facilitating transactional activity within the Fireblocks environment,” Raazi says.
Collaborating to Accelerate Stablecoin Adoption
Stablecoins represent one of the most transformative opportunities in finance today. But their adoption depends on reducing friction across payments and conversion channels.
“For a stablecoin user, the whole point of moving to stablecoins is to reduce friction in their transactional activities,” Raazi explains. “If users find that moving from stablecoin A to stablecoin B is high-friction, or that converting between stablecoins and fiat is difficult, that will slow adoption. Our role is to lubricate everywhere we can using our technology, balance sheet, and partnerships with firms like Fireblocks.”
B2C2 and Fireblocks are now collaborating to create more efficient payment corridors, including high-volume routes such as Brazil to Asia. The two organizations are working together closely on simple stablecoin-to-stablecoin conversions which is a major step forward in the digital payments ecosystem.
Looking Ahead: Building the Stablecoin Economy
Over the coming months, B2C2 plans to launch new products and services designed to accelerate the use of stablecoins in the real economy.
“We hope to be a central player in the growth of stablecoins in the real economy. At the same time, we’re seeing a lot of new stablecoin issuance and in every instance, Fireblocks is mentioned as an important provider and part of that growing ecosystem.”
cactus raazi
CEO
When thinking about the future of the digital assets, Raazi sees Fireblocks continuing to be a security foundation and an enabler of transactional velocity. “I see our two firms working more closely together to help our mutual clients move value around more quickly, more efficiently, and more safely.”
