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  • The PR Strategy Manifesto: 8 Steps to Build a PR Campaign Designed to Get Massive Media Coverage

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The PR Strategy Manifesto: 8 Steps to Build a PR Campaign Designed to Get Massive Media Coverage

4.6 out of 5 stars (9)

The media publishes thousands of stories and articles, most of them mediocre. Perhaps you've even seen your competitor in the news. The key for you to get media coverage is to provide better content than everyone else through a press release issued to the media through a service like eReleases, which combines an email pitch/send with a custom national distribution over a major newswire. With the strategies revealed inside you can achieve better results than if you hired a high-priced PR firm. Even if you don't feel you have anything newsworthy to say. This kind of earned media coverage increases your brand awareness, web traffic, SEO, and earns you more loyal customers less likely to price shop.

Even though this is a short book, I don’t want to waste your time if this material is not relevant to you. This book has been written for small business owners, startups, and authors who want more traffic and better customers through PR. If you sell a product, book, or service, whether it's unique or a commodity, these strategies will work for you.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.
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Product details

  • ASIN ‏ : ‎ B091S9SRPR
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ April 4, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4.1 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 102 pages
  • Page Flip ‏ : ‎ Enabled
  • Best Sellers Rank: #608,049 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.6 out of 5 stars (9)

About the author

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Mickie Kennedy
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eReleases' founder Mickie Kennedy started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire - with a personal touch. eReleases has grown exponentially since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point.

Mickie lives in Baltimore County with his wife, son, daughter, and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Thursday nights with a group of fellow misfits in Brunswick, Maryland.

Customer reviews

4.6 out of 5 stars
9 global ratings
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Customers say

Customers find the book packed with information and helpful tips, with one mentioning it includes over 70 ideas for press release milestones. They appreciate its readability, describing it as an easy read.
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8 customers mention content, 8 positive, 0 negative
Customers appreciate the book's content, which is packed with helpful tips and practical advice, with one customer noting it includes over 70 ideas for press release milestones.
...I highly recommend this book for anyone interested in using press releases to garner media attention.Read more
I love the common sense approach of this book. Getting media attention is achievable by almost any business....Read more
I appreciate this book being quick and to-the-point but with enough ideas for you to pick and choose what you feel would work best....Read more
...Having a list of possible press release topics makes it even easier for those who have no idea on where to start....Read more
5 customers mention readability, 5 positive, 0 negative
Customers find the book easy to read, with one mentioning that the chapters are accessible.
...I really loved the book. It's also quick read! You will absolutely enjoy it, too, if you want to be successful in PR!Read more
...A quick and easy read, this book delivers 8 actionable steps to earn media attention through press releases....Read more
...Part of that is the easy to read text - the language is easy and down to earth, the paragraphs short and to the point, and the chapters easily...Read more
I appreciate this book being quick and to-the-point but with enough ideas for you to pick and choose what you feel would work best....Read more
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