What Is It?
Pluck is an AI-powered recipe saving app that extracts recipes from social media posts, cooking videos, food blogs, and photos into a personal, searchable recipe box. Unlike traditional recipe apps that only scrape structured HTML, Pluck uses multi-modal AI to actually watch videos, listen to audio, read on-screen text, and parse captions - capturing recipes that were never fully written down.
How It Works
Users paste a URL from Instagram, TikTok, YouTube, Facebook, or any food blog, or upload a photo of a recipe card or cookbook page. Pluck's AI engine processes the content using multiple modalities: video frame analysis identifies ingredients and techniques shown on screen, audio transcription captures spoken recipes, OCR reads text overlays, and NLP parses captions and descriptions. The AI then structures everything into a clean, editable recipe with ingredients, steps, cook times, and tags - all in seconds.
Use Cases
- Save that TikTok cooking video you scrolled past at 2am into a proper recipe
- Extract recipes from Instagram Reels and story posts
- Convert YouTube cooking tutorials into step-by-step written recipes
- Digitize handwritten recipe cards or cookbook pages by snapping a photo
- Import recipes from any food blog without the life story and ads
- Get AI cooking help while you cook - ask about substitutions, scaling, or technique
Accessibility
Pluck follows WCAG 2.1 AA standards with proper contrast ratios, screen reader support, and semantic labels. The app supports light and dark modes.
Compatibility
Available on Android via Google Play. iOS waitlist is open. A free web-based recipe extractor tool is available at pluckrecipes.com/recipe-extractor with no account required.
Community
Pluck has a public roadmap where users can suggest and vote on features. The team actively builds in public and responds to user feedback via email at hello@pluckrecipes.com.
Company
Pluck is built by a small team of home cooks and engineers who built the app they wished existed. Privacy-first by design: no ads, no data selling, GDPR and CCPA compliant from day one, with full data export and account deletion available.