@BenOng | Linktree

• • •

Showreel

Detailed Version

Hi — I am Ben.

A product design leader with more than 18 years of professional experience in the business of design. Having worked in a diverse array of cultures, markets and industries - I continue to hone my craft by seamlessly applying my flavour of analytical rigor and design thinking into a broad array of business arenas. 

I believe the act of design, can create new business value. To stay relevant in the business of design, I often look outside the clichés and explore what defines & defies typical notions.

Today - My focus is on creative leadership, in the arena of Digital Product Design.

Cultivating new techniques to engage the power of imagination, whilst translating business goals into effective design solutions for the connected age.

Resume

Case Study

View Case Study

The challenge was to activate PropertyGuru’s new product experience through a unified design language. This transformation supported its evolution from a leading marketplace to a full-fledged property technology company in Southeast Asia.

--
Teams
• Core Product Marketplace
• Brand Design Council

Role
• Head of UI (Design Standards)

Scope
• Brand Design
• Design System Team Management (Core)
• Product Design Operations (Marketplace)


PropertyGuru Design System

Evolving GPay India: Beyond Utility to Lifestyle

The goal is to advance the GPay Design System beyond basic styling standardization by re-establishing a single source of truth. This ensures consistency across the global team while enabling the creation of seamless and engaging payment experiences. 

By shifting GPay from a purely utility-based service to a lifestyle-oriented platform, we enhance its relevance, usability, and connection with users in India.

--
Teams
• GPay Creative Studio
• GPay Platform UX & ENG

Role
• Senior UX (Design System)

Scope
• Style Tokenization
• Core Components
• Templates
• Key Experiences (Flows)
• Documentation
• Contribution System

GPay Design System

Portfolio — Archives

@BenOng

Enjoy 30 days of Hulu for FREE

Claim 10 free meals* from HelloFresh

Get 60% off Sitewide

Sip your way to stronger health with 30% off at ARMRA

Save 10% at Omnilux LED

Save 10% on Ritual Multivitamins Subscriptions

You've scored 50% OFF Factor 🤤

Join now and get 50% off a Club membership

Get your first box FREE with Curology!

Claim your $20 bonus with Acorns

Sign up for Headspace Today and get a 14 day free trial!

Get AAA membership for half the price!

Get 30¢/gal cash back on gas at major stations

Get 15% off at Equip Foods

20% Off the at FabFitFun with code INSIDER20

Get 80% off your first order when signing up to be a VIP!

Get 15% off for cleaner skin at CLEARSTEM

Get your first box FREE with Agency!

50% off + Free Shipping at Purple Carrot!

Power Up with Daily Harvest's High-Protein Smoothies

Save $100 with Gobble

Save 10% on your First Maev Order!

15% off your favorite non-alcoholic spirits at The Zero Proof

10% off JLab’s award‑winning audio gear

Get help with or without insurance. Use code SPACE80 for $80 off.

Start speaking a new language in just 3 weeks

@BenOng

UI/UX/Art Direction

Case Study

• • •

More from Linktree