NOT JUST A LABEL
50,000+ Designers, 150+ Countries, 18 Years Of True Independence
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MUST-READ | The Collapse Of Independent Fashion
MUST-READ | The Collapse Of Independent Fashion
For eighteen years, Not Just a Label fought to give independent designers global visibility outside the traditional fashion system. What followed reveals how creativity is extracted, scaled, and discarded—and why independence has become fashion’s greatest threat.In the spring of 2008, I launched Not Just a Label from a small apartment in Shoreditch, East London. It wasn't a glossy magazine launch or a venture-backed platform. NJAL emerged instead from a deep frustration with an industry that spoke endlessly about creativity while systematically denying access to those without geography, pedigree, or inherited visibility.
FOR SHOPPERS
THE SHOP | Bespoke, Delivered Directly from Designers
THE SHOP | Bespoke, Delivered Directly from Designers
NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
FOR INDUSTRY
SHOWROOM | Contact over 50,000 Independent Designers
SHOWROOM | Contact over 50,000 Independent Designers
FEATURES | Read Critical Essays On Fashion's Current State
FEATURES | Read Critical Essays On Fashion's Current State
INDUSTRY ACCOUNT I Free Access To Emerging Creatives
INDUSTRY ACCOUNT I Free Access To Emerging Creatives
NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
FOR DESIGNERS
SHOWROOM | How to Join
SHOWROOM | How to Join
NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
NJAL SUCCESS STORIES I Hear Directly From Designers
NJAL SUCCESS STORIES I Hear Directly From Designers
Not Just A Label was founded on the belief that true innovation comes from collaboration, transparency, and a world without limits. Over the years, NJAL has become a launchpad for independent designers, empowering them to achieve financial success on a global scale.
NJAL BUYERS I Access A Global Buyer Network
NJAL BUYERS I Access A Global Buyer Network
For sixteen years, NJAL has been the go-to platform for top industry names such as Net-A-Porter, Selfridges, and Dover Street Market to scout the next big thing. We’re passionate about connecting innovative designers with buyers looking for collections that truly stand out. Next season, the newly scouted designer could be you.
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CONTACT NJAL
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community@notjustalabel.com
CONTACT NJAL
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