Official YouTube Blog

An update on our commitment to fight violent extremist content online

Tuesday, October 17, 2017

four steps

Better detection and faster removal powered by machine learning;

More expert partners to help identify violative content;

Tougher standards for videos that are controversial but do not violate our policies; and

Amplified voices speaking out against hate and extremism.

AugustBetter detection and faster removal

Over 83 percent of the videos we removed for violent extremism in the last month were taken down before receiving a single human flag, up 8 percentage points since August.

Our teams have manually reviewed over a million videos to improve this flagging technology by providing large volumes of training examples.

necessary contextMore expertsadded 35 NGOs20 different countries
Tougher standardsGuidelinesAmplify voices speaking out against hate and extremismJigsaw's Redirect MethodYouTube Creators for Change

In September, three of our fellows, from Australia, the U.K., and the U.S., debuted their videos on the big screen at the Tribeca TV festival, tackling topics like racism, xenophobia, and experiences of first generation immigrants.

Local YouTube Creators in Indonesia partnered with the MAARIF Institute and YouTube Creators for Change Ambassador, Cameo Project, to visit ten different cities and train thousands of high school students on promoting tolerance and speaking out against hate speech and extremism.

We’re adding two new local Creators for Change chapters, in Israel and Spain, to the network of chapters around the world.

Google.org announced a $5 million innovation fundThe YouTube Team

ONE + YouTube: Join us in saying ALL #GirlsCount

Wednesday, October 11, 2017

One hundred and thirty million girls will not go to school today. These girls will be denied the joy of reading a great book, the triumph of finally figuring out an equation, and the opportunity to determine their own future.
But it is not just these girls who suffer. The entire world is missing out on a huge opportunity. The next world-changing breakthrough might be built in a garage in Silicon Valley but if all girls had access to an education, it could also stem from the imagination of someone in South Sudan. Closing the gender gap in education could generate an additional $112-152 billion a year for the economies of developing countries. And 130 million more educated girls would lead to 130 million more empowered women in the world.
Neither of us could be where we are today if we had been denied this right. Everything we have achieved in our careers was made possible by the quality education that shaped our lives. A seat at the table, whether in Silicon Valley, Washington, D.C., or Addis Ababa starts with a seat in the classroom. Equality anywhere won’t be possible until girls everywhere get the education they deserve and it is our belief in this world-changing idea that brings us together today to raise our voices for #GirlsCount.
YouTube Creators for Change and ONE are united in the belief that there is power in every voice and that every girl counts. That’s why YouTube and its incredible community of creators have joined with ONE to bring attention to the 130 million girls who don’t yet have access to an education. Our goal is simple: create the longest video in history, by counting every single girl out of school. Visit https://girlscount.one.org/ to choose your number and submit your contribution.
Top YouTubers like TheSorryGirls, Whitney White, and Maddu Magalhães, are all coming together to say #GirlsCount and demanding that our leaders listen. Aboubakar Idriss has generations of female relatives, including his sister, that are unable to read or write due to being kept out of school and hopes this can shine a light on stories like theirs.
Ensuring that every girl gets the education she deserves is going to take a global effort. Policy-makers and pop stars, CEOs and storytellers, and millions of voices in every country must speak out and urge leaders to act. 130 million girls deserve no less.
Join us as we stand together to say #GirlsCount.

Posted by Gayle Smith, ONE CEO, and Danielle Tiedt, YouTube Vice President of Marketing

Celebrating Hispanic Heritage Month

Friday, September 22, 2017

Lele PonsTraining to be a LatinaSUPEReeeGOKarina Garciathis oneManny Muavideos
Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched Let's Talk: Being Hispanic & Latinx Books.

A new YouTube look that works for you

Tuesday, August 29, 2017

YouTube MusicYouTube GamingYouTube TVYouTube KidsYouTube Red

Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.

Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.

Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.

Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!

Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.

workingMaterial Design Desktop evolution.gif

YouTube Logo and YouTube Icon

Neal Mohan, Chief Product Officer, recently watched "YouTube: What will you watch next?"

YouTube Live with Kevin Durant and host sWooZie

Monday, August 21, 2017

sWooZieWhat’s InsideHot OnesRyan ToysReviewVR180 livestreamYouTube channelVR180 livestreamWhat’s InsideNike KD10Ryan ToysReviewHot OnesStill KD: Through the Noiseepic slow motion dunkThe Slow Mo Guyssubscribe

Five observations from my time at YouTube

Thursday, August 17, 2017

Doodle

Late to the party. I get why some in the music industry would be skeptical of their relationship with YouTube. They were late to the subscriptions party and YouTube’s focus for many years was largely just on ads. While they have been at subscriptions for a year, and the numbers are very encouraging, YouTube must prove its credibility when it comes to its ability to shepherd their funnel of users into paid subscriptions.

But since I’ve been here, I’ve been incredibly encouraged by what I’ve seen. The team is serious about subscriptions. And now with YouTube Music and Google Play Music merging, I’m confident they will build an even better subscription service. And with more deals like the one YouTube recently signed with Warner, they’re going to be able to take it global.

Twin-engine growth. The success of streaming subscriptions is one reason why I’m so optimistic about the future. Subscription revenue is still in its infancy, yet it’s already reaping billions for the music industry. It’s not just some business model on a whiteboard; it’s a real and rapidly growing source of cash for labels and artists today.

Some think ads are the death of the music industry. Ads are not death. Death is death. Irrelevance is death. Fans not being exposed to new music is death. My time at YouTube has me convinced that advertising is another powerful source of growth for the industry. YouTube’s ads hustle has already brought over a billion dollars in 12 months to the industry and it’s growing rapidly. Combined with YouTube’s growing subscription service, they’ve now got two engines taking the industry to a more lucrative place than it’s ever been before.

But that all depends on whether or not the industry chokes off these new sources of growth. I’m old enough to remember what the industry was saying about iTunes and Spotify before they started contributing billions to its bottom line. The growth that the industry is seeing today proves that ads and subscription thrive side by side.

Let’s talk dead presidents. It is important that labels, publishers and YouTube come together to make transparency a reality, as I strongly believe it will help everyone in the industry move the business forward.

Artists and songwriters need to truly understand what they’re making on different platforms. It’s not enough for YouTube to say that it’s paid over $1 billion to the industry from ads. We (the labels, publishers and YouTube) must shine a light on artist royalties, show them how much they make from ads compared to subscriptions by geography and see how high their revenue is in the U.S. and compared to other services.

For instance, critics complain YouTube isn’t paying enough money for ad-supported streams compared to Spotify or Pandora. I was one of them! Then I got here and looked at the numbers myself. At over $3 per thousand streams in the U.S., YouTube is paying out more than other ad supported services.

Why doesn’t anyone know that? Because YouTube is global and the numbers get diluted by lower contributions in developing markets. But they’re working the ads hustle like crazy so payouts can ramp up quickly all around the world. If they can do that, this industry could double in the next few years.

Fortune AND fame. Every day for the last 30 years, I’ve woken up with the same thought: maybe today’s the day I’m going to meet an artist that’s going to change pop culture. I love watching when an artist goes from obscurity to celebrity. That’s my drug.

Every artist I’ve ever worked with wanted some fame and fortune. YouTube will deliver fortune … but I think they need to be just as focused on bringing the fame. YouTube is already a great force for breaking new artists; in fact, the majority of music watchtime on YouTube is coming from its recommendations, rather than people searching for what they want to listen to. But YouTube needs to find new ways to promote and break artists and their albums so they have a chance to shine on the platform and connect with their fans. This is one of my biggest priorities and you’ll see more coming soon.

Without safe harbor, we’d all be lost at sea. I’ve spent my professional life fighting for artists to get what they deserve. I’ve worked with the RIAA and the IFPI to fight piracy since back when the main concern was bootlegged tapes. Safe harbor has become an obsession -- with many complaining it’s the cause of all of industry’s woes. I’m not parroting the company line when I say the focus on copyright safe harbors is a distraction. Safe harbor helps open platforms like YouTube, Facebook, Soundcloud and Instagram give a voice to millions of artists around the world, making the industry more competitive and vibrant.

Every artist should be concerned if their music shows up online without credit or payment. But YouTube’s team has built a system in Content ID that helps rightsholders earn money no matter who uploads their music. As of 2016, 99.5 percent of music claims on YouTube are matched automatically by Content ID and are either removed or monetized.

Before Content ID, when a fan shared a song with a friend through a mix tape, it was called piracy. Now it's generated over $2 billion for content owners and goes far beyond what the safe harbor provision requires.

Lyor recently watched “Brothers Gonna Work It Out”

Introducing a new way to share YouTube videos

Monday, August 7, 2017

Despacitoyou can’t help but dancethis good

Benoît de Boursetty, Product Manager, recently shared “A new way to share on YouTube.”

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