Twitter is a powerful platform for websites to share their content, and drive traffic and engagement. However, people have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because web analytics software hasn’t evolved as quickly as online sharing and social signals.
Today we’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July.
As Twitter developers, you are a fundamental part of our DNA. Thank you for your many contributions to the Twitter ecosystem. Our ongoing commitment is to give you the structure, tools, resources, and support you need to build your businesses as you leverage the power of Twitter.
All our Streaming API products are now supporting SSL and we've just updated the Streaming API Methods, User Streams and Site Streams documentation pages accordingly. As we're planning to sunset HTTP support in about a month, we strongly encourage you to switch to SSL (HTTPS) as soon as possible, especially if you're still authenticating your Streaming API requests with Basic Auth.
We’re looking to make some changes to our trends API very soon, and wanted to run our planned changes past you before we did. There are a number of different methods for trends, some of which return the same data in the same format, others return the same data in a slightly different format. So, it’s time for a little spring cleaning, albeit in the fall.
We are happy to announce Bootstrap, a front-end toolkit for rapidly developing web applications. It is a collection of CSS and HTML conventions. It uses some of the latest browser techniques to provide you with stylish typography, forms, buttons, tables, grids, navigation and everything else you need in a super tiny (only 6k with gzip) resource. Check out Bootstrap on Github.
Photos are a fundamental way that people share context, information, jokes, and personal moments on Twitter. Following last week’s wider release of photos to Twitter.com users, we’re ready to share our media upload API, which will allow developers to conveniently attach an image to a Tweet.
Since June of last year, Twitter has been preparing to wrap links submitted in all Tweets and Direct Messages. Link wrapping helps us understand how users engage with the tens of millions of links shared daily on Twitter while also giving us a means to protect users from malicious sites and scams. After wrapping links from the Tweet Button and twitter.com for the past few months, we're now ready to wrap links with t.co throughout the service.
A few months ago, Matt Harris and I were invited to present at Open Web Camp 3, which took place on July 16th. We’ve been fans of Open Web Camp for some time, so we took up the opportunity to participate.
Back at the end of May we launched the brand new Follow Button. Yesterday we pushed out a small update to improve the user experience and make implementing the button a little easier for developers and designers.
On July 6 the White House held its first Twitter Town Hall, when United States President Barack Obama answered Twitter users’ questions about the American economy. Using the hashtag #AskObama, people all over the world sent more than 160,000 questions and comments for the President to answer live during the event.

