{"id":143265,"date":"2025-06-12T11:37:46","date_gmt":"2025-06-12T18:37:46","guid":{"rendered":"https:\/\/ma.tt\/?p=143265"},"modified":"2025-06-12T11:47:34","modified_gmt":"2025-06-12T18:47:34","slug":"clay","status":"publish","type":"post","link":"https:\/\/ma.tt\/2025\/06\/clay\/","title":{"rendered":"Play With Clay"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Happy to announce that the amazing <a href=\"https:\/\/clay.earth\/\">Clay.earth<\/a> product and team is joining <a href=\"https:\/\/automattic.com\/\">Automattic<\/a>. If you haven&#8217;t tried the app out yet, here&#8217;s a quick video to give you a taste.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"604\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/sjRKMbmeXnw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/techcrunch.com\/2025\/06\/12\/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools\/\">TechCrunch has covered the broader strategy pretty well<\/a>: One of the top requests we&#8217;ve heard from <a href=\"https:\/\/www.beeper.com\/\">Beeper<\/a> beta testers is they want to tie in more context, like a personal CRM, and some even requested Clay by name. We&#8217;ll keep the apps separate, as Clay also has some interesting team uses, but they will complement and integrate with each other as part of our all-in-one messaging strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We share a vision to integrate Clay&#8217;s technology, which manages over 140 million relationships, as a layer across many of our products and experiences at Automattic. I&#8217;m excited to work with the founders, Matt and Zach, to bring this vision to life. I&#8217;ve always felt the missing primitive in WordPress&#8217; content management data architecture was a scalable concept of a Person and Relationships outside of our user table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/clay.earth\/next\">Here&#8217;s the beautiful announcement on the Clay site<\/a> and <a href=\"https:\/\/automattic.com\/2025\/06\/12\/automattic-welcomes-clay\/\">on Automattic&#8217;s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy to announce that the amazing Clay.earth product and team is joining Automattic. If you haven&#8217;t tried the app out yet, here&#8217;s a quick video to give you a taste. TechCrunch has covered the broader strategy pretty well: One of the top requests we&#8217;ve heard from Beeper beta testers is they want to tie in &hellip; <a href=\"https:\/\/ma.tt\/2025\/06\/clay\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Play With Clay<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":54207,"enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbWEudHRcL2ZpbGVzXC8yMDI1XC8wNlwvY2xheS1hOGMtMTAyNHg2NDUuanBnIiwidHh0IjoiUGxheSBXaXRoIENsYXkiLCJ0ZW1wbGF0ZSI6ImZ1bGxzY3JlZW4iLCJibG9nX2lkIjoxMDQ3ODY1fQ.o39wRlQQoQZLqfrnV9akyC9kp6AbhUwyg5BuQg5U_nkMQ","image_type":"custom","custom_text":"","image_id":143276},"version":2,"attached_media":[]},"_wpas_customize_per_network":false},"categories":[120,26,209,34],"tags":[],"class_list":["post-143265","post","type-post","status-publish","format-standard","hentry","category-automattic","category-design","category-video","category-wordpress"],"parsely":{"version":"1.1.0","canonical_url":"http:\/\/ma.tt\/2025\/06\/clay\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Play With Clay","url":"http:\/\/ma.tt\/2025\/06\/clay\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/ma.tt\/2025\/06\/clay\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Automattic","author":[{"@type":"Person","name":"Matt"}],"creator":["Matt"],"publisher":{"@type":"Organization","name":"Matt Mullenweg","logo":"http:\/\/ma.tt\/files\/2021\/05\/Photo-on-2020-10-28-at-2.05-PM-1.jpg"},"keywords":[],"dateCreated":"2025-06-12T18:37:46Z","datePublished":"2025-06-12T18:37:46Z","dateModified":"2025-06-12T18:47:34Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Play With Clay\",\"url\":\"http:\\\/\\\/ma.tt\\\/2025\\\/06\\\/clay\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/ma.tt\\\/2025\\\/06\\\/clay\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Automattic\",\"author\":[{\"@type\":\"Person\",\"name\":\"Matt\"}],\"creator\":[\"Matt\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Matt Mullenweg\",\"logo\":\"http:\\\/\\\/ma.tt\\\/files\\\/2021\\\/05\\\/Photo-on-2020-10-28-at-2.05-PM-1.jpg\"},\"keywords\":[],\"dateCreated\":\"2025-06-12T18:37:46Z\",\"datePublished\":\"2025-06-12T18:37:46Z\",\"dateModified\":\"2025-06-12T18:47:34Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/ma.tt\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s4oB3-clay","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":150355,"url":"https:\/\/ma.tt\/2025\/10\/counter-claims\/","url_meta":{"origin":143265,"position":0},"title":"Automattic 20 &amp; Counter-claims","author":"Matt","date":"October 24, 2025","format":false,"excerpt":"It's a bit of Automattic lore, but although I founded the company in June 2005, CNET asked me to stay on for a few more months to finish out some projects, which I did. Our HR systems have me as the second employee, after Donncha O Caoimh (still at the\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=350%2C200&quality=89&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=350%2C200&quality=89&ssl=1 1x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=525%2C300&quality=89&ssl=1 1.5x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=700%2C400&quality=89&ssl=1 2x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=1050%2C600&quality=89&ssl=1 3x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/10\/IMG_0435-scaled.jpeg?resize=1400%2C800&quality=89&ssl=1 4x"},"classes":[]},{"id":145158,"url":"https:\/\/ma.tt\/2025\/07\/new-beeper\/","url_meta":{"origin":143265,"position":1},"title":"Beeper and Automattic 20","author":"Matt","date":"July 30, 2025","format":false,"excerpt":"To announce and celebrate the incredible engineering achievement of the Beeper team launching local bridges and their premium model we hosted a fun event in Automattic's space in NYC. The app side of Automattic does some amazing work, and the applications themselves are pretty well known and reviewed, but many\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ULAxulWTNwM\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":127517,"url":"https:\/\/ma.tt\/2024\/10\/alignment\/","url_meta":{"origin":143265,"position":2},"title":"Automattic Alignment","author":"Matt","date":"October 3, 2024","format":false,"excerpt":"Winston Churchill said, \"Never let a good crisis go to waste.\" Since I last blogged here, WP Engine filed a meritless lawsuit and Automattic responded, and there's been a hurricane of public activity and press. Inside of Automattic, there's been a parallel debate and process. Silver Lake and WP Engine's\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102049,"url":"https:\/\/ma.tt\/2023\/10\/texts-joins-automattic\/","url_meta":{"origin":143265,"position":3},"title":"Texts Joins Automattic","author":"Matt","date":"October 24, 2023","format":false,"excerpt":"Texts is a fun application (desktop only for now) that brings all of your messages into one inbox. It currently supports iMessage, WhatsApp, Telegram, Signal, Messenger, X\/Twitter DMs, Instagram DMs, LinkedIn, Slack, and Discord DMs, with more on the way soon. It runs entirely on the desktop so it's super\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/wT_jGLGTQ2c\/0.jpg?resize=350%2C200&quality=89","width":350,"height":200},"classes":[]},{"id":150898,"url":"https:\/\/ma.tt\/2025\/12\/wolfram-automattica\/","url_meta":{"origin":143265,"position":4},"title":"Wolfram Automattica","author":"Matt","date":"December 18, 2025","format":false,"excerpt":"It's exciting to announce that Stephen Wolfram has joined as a special advisor to Automattic. I promise this is not just because he is such an incredible blogger, using WordPress, natch. If you don't know about Stephen Wolfram, his about page is not a bad place to start, but far\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=350%2C200&quality=80&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=350%2C200&quality=80&ssl=1 1x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=525%2C300&quality=80&ssl=1 1.5x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=700%2C400&quality=80&ssl=1 2x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=1050%2C600&quality=80&ssl=1 3x, https:\/\/i0.wp.com\/ma.tt\/files\/2025\/12\/Gemini_Generated_Image_pzhu6zpzhu6zpzhu-scaled.png?resize=1400%2C800&quality=80&ssl=1 4x"},"classes":[]},{"id":150444,"url":"https:\/\/ma.tt\/2025\/11\/creed-update\/","url_meta":{"origin":143265,"position":5},"title":"Creed Update","author":"Matt","date":"November 1, 2025","format":false,"excerpt":"This week, the Automattic Creed received its first-ever update, which I'll describe as a minor point upgrade. This is the sentence before and after. I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting\u2026","rel":"","context":"In &quot;Automattic&quot;","block_context":{"text":"Automattic","link":"https:\/\/ma.tt\/category\/automattic\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/143265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/comments?post=143265"}],"version-history":[{"count":7,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/143265\/revisions"}],"predecessor-version":[{"id":143280,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/posts\/143265\/revisions\/143280"}],"wp:attachment":[{"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/media?parent=143265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/categories?post=143265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ma.tt\/wp-json\/wp\/v2\/tags?post=143265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}