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10.08 - August 2002
Building the Ultimate Runner

Inside a Soviet-style training camp, corporate scientists are reengineering neuro-mechanics, blood chemistry, and brain waves. Welcome to the Oregon Project, where Nike is using extreme technology to rebuild the US marathon team.
By Andrew Tilin

Also Inside This Issue ...

Complete content available online now!


Recent issues
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Image Image From 6.03 - 6.05:
Encyclopedia of the New Economy
From "adhocracy" to "zero sum," the terms that define 21st-century business.

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10.07

Image 10.07 - July 2002
The Wired Index
The New Economy Was a Myth, Right? Wrong.
By James Surowiecki
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10.06

Image 10.06 - June 2002
Spielberg in the Twilight Zone
Forget the 20th-anniversary E.T. (Forget the candy-coated A.I., too.) With Minority Report, the biggest science fiction director of all time is finally turning to the dark side.
By Lisa Kennedy

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10.05

Image 10.05 - May 2002
MobyTM
How a one-man branding machine became an electropop superstar.
By Ethan Smith

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10.04

Image 10.04 - April 2002
Astrocop
Get ready for the new frontier of missile defense, where peacekeeping space lasers battle a storm of rogue nukes.
By Bruce Sterling
PLUS: Three do-or-die crisis scenarios and 13 enemy strategies.

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10.03

Image 10.03 - March 2002
It's Alive!
From airport tarmacs to online job banks to medical labs, AI is everywhere.
By Jennifer Kahn

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10.02

Image 10.02 - February 2002
Disney, Invader
Inside the ever-expanding, profit-maximizing, cultural-imperialist machine.
By Jonathan Weber
PLUS: Hong Kong Disneyland at a glance.

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10.01

Image 10.01 - January 2002
Past Is Prologue
Freneticism and disappointment, excitement and fear. The history of technology is filled with bursts and busts. Looking backward is not to retreat into the past but to prepare for the future.

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9.12

Image 9.12 - December 2001
A Nation Divided Is a Nation Secured
Why decentralizing is the best defense.
By Oliver Morton

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