Category Archives: Essays

Longer-form writing on topics I care about.

Selling Your Company

I would like to offer some free business advice to people who are considering selling something they’ve created.

First, if the buyer insists you don’t talk to any other bidders, you are being screwed. They only do this because they don’t want you to find the market-clearing price.

Do you think when Microsoft called LinkedIn and said, “We want to buy you for $26B,” they just replied, “Sure! That sounds good.”

If you’re very lucky, you get to work with a bank like Qatalyst, which says, “That’s a lovely offer, let’s see who else would be interested.”

Ask yourself why someone wants to buy you? Who else might have the same motivations? That begins a process in which a wide array of parties review the deal.

If you don’t have the connections or a bank to help you, just email the CEOs of other companies that might be interested. Say: “XYZ wants to buy me for $Y dollars. Is that something you’d also be interested in?”

Now you’re creating a market.

Remember that you’re doing this for the first time, and on the other side of the table, they’ve done dozens of deals.

It really pains me to see WordPress-adjacent companies get taken advantage of by sophisticated financial and corpdev players who strong-arm them into not shopping their deal.

A confident buyer doesn’t care if you talk to others because they know they can offer you the best deal, which usually combines money with what happens to the business after it’s sold. This is the magic of Berkshire Hathaway.

Warren Buffett doesn’t care if you talk to other bidders; in fact, he wants you to, so you see why he’s the better outcome for your business if you want to sell it.

It’s tempting to want to celebrate every time a creator sells something. Say it’s good for the community. But if they didn’t sell it through a fair process, it’s more likely they were taken advantage of, and that saddens me.

For public companies, failing to follow the process I describe above can constitute a breach of your fiduciary duty to shareholders and expose you to legal action. But there aren’t any such rules for private entities, which is why they get rolled over so often.

WordPress Everywhere

As we announced and TechCrunch covered, my.wordpress.net has soft-launched.

What this means is you need to fundamentally shift how you think about WordPress.

From the beginning, WordPress has always been open source, giving you freedom, liberty, autonomy, and digital sovereignty. Open source is the most powerful idea of our generation.

For the past few decades, WordPress was software you got from a cloud provider or web host, such as WordPress.com, Bluehost, Hostinger, or Pressable (the currently recommended WordPress hosts). You could self-host it on a Raspberry Pi or home server, but few people did.

The experience of downloading WordPress, as my Mom did, is that it unzips a bunch of PHP and various code files onto your desktop. Very confusing!

But now, thanks to incredible advances in WebAssembly (WASM), we can spin up a web server, a database (SQLite or MariaDB), and a full WordPress installation inside your browser in about 30 seconds. Instantly. No server needed. I introduced Playground at State of the Word in 2022.

You can even use it to cross-publish apps to the web, desktop, and iOS, like Blocknotes did in 2023. You can get the latest Blocknotes at Blocknotes.org. One codebase, multiple platforms.

These WordPress Playground containers are fully composable and atomic. You can track and roll back any change. Undo for everything. Stop thinking of WordPress as just on a web host and worrying about maintenance and management, and more as a self-contained unit of open source goodness, a fun little package where you own and control the code and data and can run it however you like.

How perfect is that for AI to work with? Playground makes WordPress local, fast, and trivial to spin up multiple instances, test code changes, and save them.

Next up, we’re going to add peer-to-peer sync, version control integration, and cloud publishing so other people can access it.

I believe this will take us from millions of WordPresses in the world to billions. Hosting isn’t going away; in fact, I think demand for cloud syncing will increase drastically as we radically open up what people can build on top of WordPress.

In an AI age where it’s trivial to spin up software from scratch, consumers will have to give much more thought to brands they trust to be in it for the long term. We’ve been relentlessly iterating on WordPress since 2003. I plan to work on it the rest of my life, and there’s a broad community of hundreds of thousands, if not millions, of people who make their living on top of WordPress.

On WordPress.com we offer 100-year plans and 100-year domains, and I believe we’re one of the few companies where that’s credible. It’s led by Zander Rose, who ran the Long Now Foundation (one of my favorite non-profits) from 1997 to 2023, a quarter century.

In core WordPress, we are obsessed with backwards compatibility. You can run plugins and themes written 20 years ago on today’s WordPress. I’ve stumbled on decade-old installs, and the built-in auto-upgrade took everything to the newest version.

At Automattic, for better and worse, unlike Google, we almost never shut things down. We obsess about maintaining or redirecting permalinks. We make it easy not just to get your data in, but take it out too. We build businesses that lower churn not by locking you in (Wix famously has no export) but by making it easy for you to leave. If you love somebody, set them free.

In the next few years, there will be a Cambrian explosion of software and services. You’re going to have a lot of choices about where to put your most precious data and software. You should demand open source and bet on those who are clearly in it for the long-term.

Today, everyone gets a phone number and email when they grow up. That will expand in the future, everyone will have a domain and a WordPress. A part of the internet that you own.

Technology is best when it brings people together. Technology is best when it puts you in control, gives you ownership, digital autonomy, freedom, and liberty. That’s open source. It’s so exciting to see how AI is supercharging open source.

Join the WordPress community. It’s fun! We have cookies that don’t track you. 😉

Beware Unearned Wisdom

One of Carl Jung’s famous quotes is to “Beware unearned wisdom.” Sometimes it’s brought up in the context of psychedelics. From LSD and the Mind of the Universe by Christopher Bache:

Psychedelics give us temporary access to realities beyond our pay grade, allowing us to experience things beyond our normal capacity.

It’s all too easy to think that because we have had a deep and profound experience, we have become a deep and profound person, but this is a fool’s delusion.

Even when psychedelics allow us to experience the person we are in the process of becoming, we have to face the fact that we have not become this person yet, nor have we fully internalised the wonderful qualities we may have temporarily touched.

I’m starting to see some of the same things happening with vibe coding and LLM writing.

Sam Kriss at the New York Times took on the inevitably meta task of writing Why Does A.I. Write Like … That? It’s a good read that will tickle your mind, as the mimetic effects of model training data overfit and influence society, even in how we speak and write when not using AI.

I’m starting to get that “feel” now, sometimes when using software. The demo or functionality seems amazing, but when you begin to poke around the edges, it all crumbles. We think we have something amazing because a chatbot one-shot an application, but there may be a hidden technical debt there.

A big focus for me in this coming year is “back to basics”: ensuring the core functionality is robust. You can’t build a house on a foundation of sand. It’s very exciting and tempting to go to the new shiny thing, but you only earn that right when the fundamentals are solid.

It’s been funny hearing about OpenAI’s Code Red, because about 18 months ago, I declared Code Blue on WordPress.com. In a hospital, Code Red means a fire, which I don’t think is the analogy OpenAI was going for, but I unfortunately learned when my father passed that Code Blue means all hands on deck because a patient has a cardiac or respiratory arrest; it signals a critical, life-threatening medical emergency. All the best specialists swarm in and, hopefully, save the patient. (BTW, on WordPress.com, the team has done a fantastic job of shipping literally thousands of bug fixes and quality improvements, and keeping focus on that despite the pull to new initiatives. There’s much left to do, but it’s headed in the right direction.)

The Cambrian explosion of new stuff built by AI is just a phase, and AI-assisted coding can actually be incredible for maintenance and bug fixes. But the tools are only as good as the questions we ask them, so it will have to battle with human nature’s addiction to novelty.

The Curse of the Muse

Some days, like this morning when I almost missed my flight to WordCamp Canada in Ottawa, I’m so overwhelmed with the maelstrom of ideas and sparks of creation that it feels like waves crashing against a dam. There are so many ways I can imagine new software, new products, new ways for the world to be.

This is a beautiful process, but it’s also painful! The anguish and agony arise as you attempt to distill the ideas and sparks; the creativity dims, and the beauty and perfection of the original inspiration fade, as I try to translate it into something that can become real and be legible to others. That’s why I have to drop everything when inspiration strikes, because if I try to return to it later, I find the muse has left and I can’t bottle that energy anymore. (There’s a reason Eric, Tantek, and I put “muse” into the XFN standard!)

To the extent I’ve been successful at all in my life, it is because I’m able to contain this tornado and break it down into plans, business models, people, and teams.  I’ve never done anything useful on my own; it’s always been in conversation and partnership with others. 

I’m grateful to everyone I work with across Automattic, WordPress, Audrey, TinkerTendo, Keys, The Institute, Illuminate, EcoAmerica, Field Effect (in Ottawa!), as well as all my friends and professional connections. They are the ones that help me shape this energy into things that actually have an impact in the world and aren’t just fever dreams.

This essay itself had hundreds more words, but I have to edit, delete delete delete, trim things down.

We Called it Gutenberg for a Reason

Movable type was about books, but it wasn’t just about books. Ideas spread. Literacy spiked. The elite monopoly on education and government started to crack. Luther’s 95 Theses were printed on a press, rocking Europe, and he issued “broadsheets.” Broadsheets became newspapers; newspapers enabled democracy. The printing press ushered in social, political, and economic sea changes. Gutenberg changed everything.

WordPress has always been about websites, but it’s not just about websites. It’s about freedom, about possibility, and about carving out your own livelihood, whether it’s by making a living through your site or by working in the WordPress ecosystem itself. We’re democratizing publishing — and democratizing work — for everyone, regardless of language, ability, or economic wherewithal.

WordPress’s growth is impressive (28.5% and counting) but it’s not limitless — at least not in its current state. We have challenges (user frustrations with publishing and customizing, competition from site builders like Squarespace and Wix) and opportunities (the 157 million small businesses without sites, aka the next big market we should be serving). It’s time for WordPress’ next big thing, the thing that helps us deal with our challenges and opportunities. The thing that changes the world.

Gutenberg.

For those who don’t know we kicked off the Gutenberg project around the beginning of the year, I talked about it and we did our first public releases in June, and the team has been doing weekly updates of the public beta plugin that’s available for anyone to try out in their wp-admin.

When Johannes Gutenberg’s press came out, people mostly used it to print the same religious text monks had been copying. It wasn’t until ten or fifteen years later that people started innovating and trying their hands at new kinds of writing, and the wheels of change started to spin faster. Now it’s WordPress’ turn to do the same. Gutenberg meets our challenges and opportunities head on while simultaneously benefitting everyone who makes a living working in the WP ecosystem. It’s about a lot more than just blocks. Our Gutenberg moves every part of the WordPress ecosystem forward:

Developers and agencies will be able to create interactive templates that clients can easily update without breaking things or dealing with custom post types: Imagine a custom “employee” block that you can add to an About page that includes a picture, name, and bio. They’ll be able to replace most meta boxes, and they’ll get a chance to update old code or clients to work in this new paradigm.

Plugin developers will be able to completely integrate into every part of WordPress, including posts, pages, custom post types, and sidebars without having to hack TinyMCE or squeeze their entire feature behind a toolbar button. Today, every plugin that extends WordPress does it in a different way; Gutenberg’s blocks provide a single, easy-to-learn entry point for an incredible variety of extensions. Some folks have already begun to port their plugins over, and are finding that they’re easier to build and have a much improved UI. I’m looking forward to highlighting those stories as we get further along and more people write about them.

Theme developers won’t need to bundle tons of plugins or create their own page builders. There’ll be a standard, portable way to create rich layouts for posts and guide people through setup right in the interface, no 20-step tutorials or long videos needed. Every theme will be able to compete with multi-functional premium themes without locking users into a single theme or compromising their experience.

Core developers will be able to work in modern technologies and not worry about 15 years of backwards compatibility. We’ll be able to simplify how menus, widgets, and the editor work to use a common set of code and concepts. The interface will be instantly responsive.

Web hosts will have better signup rates, as Gutenberg opens up WordPress to an entirely new set of people for whom WordPress was too complex and hard to set up before. (Remember our goal: to democratize publishing.) Their churn rates will go down: they’ll stop bleeding customers to Wix, Weebly, and Squarespace, and fewer people will abandon their sites because it was too hard to make things look they way they wanted.

Users will finally be able to build the sites they see in their imaginations. They’ll be able to do things on mobile they’ve never been able to before. They’ll never have to see a shortcode again. Text pasted from Word will get cleaned up and converted to blocks automatically and instantly. (I pasted the first version of this post from Google Docs and it worked great. 👌) They’ll start manipulating their sites in ways that would have taken a developer. They’ll be able to move from blogging to using WordPress as a CMS without missing a beat. Editing posts will just work; they’ll write more. They’ll learn blocks once, and then be able to instantly use and understand 90%+ of plugins.

I could go on about how photographers will be able to create rich galleries, parallax images, and better portfolios, or how poets will finally be able to preserve whitespace as they write, but you get the idea. It’s big. It moves the WordPress ecosystem forward, but it also moves the whole web forward.

Which is scary! Because change always is, and this is a big one. But a scary thing is usually a thing that leads to growth, if you can push through it. Ten years ago, agencies and developers worried that software like WordPress would ruin their business because clients wouldn’t need help updating their sites any more, and would maybe even just start building their own sites. But their worse fears didn’t come true — instead, it created new opportunities for everyone.

(People were worried when the printing press was invented, too. A Swiss biologist warned against the “confusing and harmful abundance of books,” but I’d say it all worked out in the end.)

This is not to say that nothing will go sideways with Gutenberg, or that people’s concerns about it are unfounded. Making something people want is really hard to do and easy to mess up — we definitely have in the past. I share many of the concerns or worries with today’s version of Gutenberg, and we’re working to mitigate them. Gutenberg will ship with WordPress 5.0, but the release will come out when Gutenberg is ready, not vice versa. We still have target dates to help us think about scope and plan for all the supporting documentation, translation, and marketing efforts, but we’re not going to release anything until Gutenberg is something the team working on it agrees is ready.

And as we work, we’re listening: feedback on core and feature plugins gets read, heard, and considered. Every review of Gutenberg, even the rude ones, has a response. Seven months of vigorous and public debate, chats, tickets, and code changesets brought us to where we are today, and there will be  a fair amount more before we can present the Gutenberg vision in a mostly-complete state. I welcome it; apathy would worry me a lot more than disagreement or controversy.

Creating great software will never make every person happy. We’re not creating The Perfect Product, we’re choosing a path between many good options, weighing all of the inevitable trade-offs that come from a change, listening, shipping, and then doing it all over again. Iterating. My life’s work is improving WordPress. I firmly believe that Gutenberg is the direction that will provide the most benefit to the maximum number of people while being totally in line with core WordPress’s philosophies and commitment to user freedom. So keep giving us your feedback, and let’s push through the fear together. It’s worth a little discomfort to change the world.

Yes, it is a press, certainly, but a press from which shall flow in inexhaustible streams, the most abundant and most marvelous liquor that has ever flowed to relieve the thirst of men.

Johannes Gutenberg
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Thank you to the WP Tavern conversation that helped me write down many of these ideas, and Michelle Weber. This post started in Google Docs then revised in Gutenberg 0.9.

Songs for My Father

One of the things that surprised me most about when my Dad was sick last year was that while he was in the hospital over about 5 weeks he lost any interest in music, TV, movies, anything on a screen. Music was particularly surprising given that he had music on at his desk pretty much all the time, and really enjoyed loading a new CD or record into the media library he had set up at home. One of the songs I remember playing for him was from a band, Manhattan Transfer, that we used to listen to a lot when I was younger and just learning about jazz, I chose Tuxedo Junction because it might cheer him up.

I remember him smiling faintly. (I wish I had played him more music. I wish I had recorded more of his stories, ideally before he got sick. I wish I had figured out how to navigate the hospital and health care system better.)

What I didn’t anticipate was how after his death there would be aftershocks of grief that would hit me over and over again, especially while driving or in a plane. I went from crying maybe three times in the past decade to breaking down at the end of a company town hall, when talking to family, when my Mom found out about the anniversary present my Dad had been looking at, and with any number of songs that unexpectedly took on a new meaning.

Wiz Khalifa & Charlie Puth’s See You Again, is obvious, and was in heavy rotation every public place I went; Lukas Graham’s 7 Years completely broke me down when it talked about children — if I ever have any my father will never meet them; Kayne & Paul McCartney’s Only One, the tribute to Kanye’s daughter and passed mother and I think perhaps his best song; Ed Sheeran’s Thinking Out Loud, about growing old together, turning 70 as he was so close to doing; Kanye’s Ultralight Beam snuck up on me, I didn’t expect it, but the questioning and gospel and anger and hope in it captured something I didn’t even realize I was feeling. Even jazz wasn’t safe, Horace Silver’s lyric-less Song for My Father had the same effect.

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John Mayer’s Stop This Train is a song I’ve probably heard a hundred times since it came out in 2006, but all of sudden these words meant something completely different:

So scared of getting older
I’m only good at being young
So I play the numbers game
To find a way to say that life has just begun

Had a talk with my old man
Said, “Help me understand”
He said, “Turn sixty-eight
You’ll renegotiate”

I almost had to pull the car over: he was sixty-eight. What I would give for just one more conversation with him like the one the day before he passed. I wish I had written more down, recorded more of his stories, learned more about his journey.

As the year has passed, the surprise crying is much less common even when one of these songs comes on the radio. Usually when I think of my father it’s with a smile. I’ve even had a few treasured dreams where we’ve been able to talk, nothing that made much sense (it was a dream) but I remember waking up with an overwhelming feeling of enveloping love. While the “new normal” is different, I can’t say it’s better — he’s still gone.

Thirty-Three

I’m taking it easy this week, nothing too crazy — just sharing good meals and wine with friends. Which is probably a good example of my goals for the year: putting family and loved ones first, slowing down (to go further), and deliciousness. (Single Thread Farms blew me away.)

2016 was a year of incredible contrasts: it was the saddest and most challenged I’ve ever been with the passing of my father, and while that overshadowed everything there were also bright moments of coming closer to family, deepening friendships, and growing professionally with incredible progress from both WordPress and Automattic. That momentum on the professional side is carrying through and right now I’m the most optimistic I can recall, and thrilled to wake up and get to work every day with the people I do.

I talked about trying to spend longer stretches of time in fewer places, and that definitely happened. I flew 162k fewer miles than the year before, and visited 35 fewer cities. My blogging decreased a lot too — from 252 posts in 2015 to 76 posts in 2016, but the posts I did write were at least 50% longer. I made it to 9 more of the Top 50 restaurants and stand currently at 50% of the list. I finished 22 books, including a lot more fiction including my first few graphic novels like Ex Machina, Y: The Last Man, and Watchmen. I watched 35 movies, 9 of which were from the Marvel universe on a single flight from Cape Town to Dubai.

Last year I said, “it’s exciting to make the most of the opportunity that the volatility, love, loss, glory, failure, inspirations, and setbacks that 2016 will bring.” I didn’t know how right I would be, and wish I hadn’t been.

This year doesn’t start with new plans, but rather three intentions continued from a few months ago. I revealed one yesterday, and promised I would expand today on the others, so here they are:

  1. Symmetry — Balance in all things, including my body which is stronger on my right side and much tighter on my left side. We also need symmetry in WordPress between the .org and .com products which differ too much.
  2. Stillness — In echoes of Pico Iyer, so much of my life in my 20s was about movement, and “going places to be moved.” In my 30s I’m looking inward. As Saint Augustine said in Book X, chapter 8 of Confessions: “Men go forth to wonder at the heights of mountains, the huge waves of the sea, the broad flow of the rivers, the vast compass of the ocean, the courses of the stars, and they pass by themselves without wondering.”
  3. Yellow Arrows — The idea that there are clear indications of where to go next at every fork in the road, and if not you should paint them. I wrote more on this  yesterday.

All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42.

Rebirth and Yellow Arrows

My friend Kamal Ravikant has a new book out, Rebirth, which I highly recommend. I had the good fortune to read it a few months ago and the story of the Camino de Santiago touched and inspired me.

Because of the impact of the book, I ended up adopting a few New Year’s intentions long before January 1st — things to ruminate on and keep in mind as the year wound down. The outlook of the world seemed uncertain, and I’m learning to navigate the world without my father.

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Yellow Arrows

The Camino de Santiago is a pilgrimage path in Spain that people have walked since the 9th century AD. The 500 mile path winds through mountains, fields, and sometimes cities, and many pilgrims take a month or more on it. In some ways it is similar to the Kumano Kodo walk I did with Dan and Craig last year.

There are places where the path isn’t exactly clear, either because the trail isn’t strong, there’s been growth, or you might be in a crowded urban area like a city. Over the years pilgrims and people who live on the trail have marked it with yellow arrows pointing the way. If someone gets lost or confused, it’s an opportunity for an additional sign to bring them back on track.

When you know the path, is it clear where someone else walking it should go next? It’s an interesting concept that applies across life. In your relationships, does your friend, loved one, or partner know what to expect, and where you’re headed together? Even in WordPress I feel like there are too many places where we bring someone to a fork in the road and there is no clear indication which way they should take.

Give some thought to the yellow arrows in your life, and I’ll write more about the other two things I’ve been thinking about tomorrow. Also don’t forget to pick up a copy of Kamal’s book. I loved it and I think it will be one I’m recommending to many friends.

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(Image from Camino Travel Center.)

I later incorporated this into my thirty-third birthday post.

Good to keep in mind, especially as you’re making data-informed product decisions:

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

— Stephen Hawking

In Memoriam: Chuck Mullenweg

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My father, Chuck Mullenweg, passed one week ago today. After over a month in ICU he had just been transferred to long-term acute care in a different hospital and we were looking forward to a tough but steady road to being back home when he took an unexpected and sudden turn. I’ve started and stopped writing this dozens of times since then and words continue to fail me.

Here’s the rememberance that ran in the paper a few days ago:

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It is impossible to overstate the influence my father has had on every part of my life: Why did I play saxophone? Dad did. Computers and programming? Dad did. Travel? He was frequently stationed overseas and even when we didn’t visit he would always bring back a cool gift for myself and my sister. He drove me to the HAL-PC office (local non-profit) every weekend where I’d learn so much fixing people’s broken computers and being exposed to open source for the first time. His O’Reilly “camel book” on Perl was the first scripting I learned, and he pointed me toward Mastering Regular Expressions which became the basis of my first contribution to b2, texturize.

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We were in a father / son bowling league. I remember admiring his work ethic so much: he’d get up before dawn every morning and put on a suit, grab his briefcase, and go to work. He often went in on weekends and I loved to go with him because they had “fast” internet at the office and I could read Dilbert and about Babylon 5. He was a voracious reader and learner, and loved tinkering whether it was cars or networking. In the other room I can hear a bitcoin mining rig he set up a few years ago. He was independent minded and unafraid to question the status quo.

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There’s a photo somewhere of my dad mowing the lawn and me following behind him with a toy lawnmower, which is a perfect metaphor for how I’ve always followed in his footsteps.

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I’m at a loss.

Parents are there literally the day you’re born, and it’s hard to imagine a life without them. Most people reading this will outlive their parents, and deal with their mortality and often difficult and painful final days as those who brought us into this world exit it. I’ve been reading and reading all the writing I can find on this topic, but nothing really prepares you for it, and nothing makes it better to go through. It’s terrible.

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He wasn’t someone to tell you what the right way to live was, in fact he was incredibly open minded. He didn’t tell you, he showed you how he lived his life from a place of integrity and trust, how he was in his relationship with my mom, how he was in business. He wasn’t flashy and seldom talked about his accomplishments or all the people he had helped out along the way. Many of the stories of appreciation coming in I’m hearing for the first time. In getting his books and taxes together this past week I was humbled by how simply he lived this season of his life, not into material things but cherishing relationships and his quiet life in the suburbs with my mother.

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My biggest blessing has been my family. Every one is the most supportive you can imagine. So inspiring… much of what I’ve done in the world was in the context of making my parents proud, and their relationship to each other and the amazing man my dad was has set a bar I hope to approach in my lifetime. The last few years he got much better about showing his pride in my sister and I, and even more importantly saying “I love you,” the three words that are among the best gift we can give each other. Don’t forget to use them, even if it feels cheesy or embarrassing, and for those of you with parents still around please give them some extra time and a hug for me. This was unexpected, we really believed he was on an upward trajectory. You never know when the words you share with someone might be the last.

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I made a page you can see his official obituary, information about his memorial service in Katy, and leave any memories you have of him at ma.tt/chuck.

Chicken and Eggs

I’ve been reading Questlove’s Mo’ Meta Blues, and it’s an incredible education. The book is helping me appreciate an era of music that inspired the era that inspires me — the music that drove the Roots, J Dilla, Fugees, D’Angelo, Common, Erykah Badu, Kendrick Lamar, and so many more to create what they have.

Chronologically, I’m in a chapter covering mid-90s hip-hop, which is full of conflict. There’s a tension alluded to in the book of the musicians that made it and those that didn’t: does increased radio play make songs popular? There’s some science that suggests yes. Or is there something intrinsic to the record that puts it in that virtous loop of requests and airplay, the equivalent of usage and virality in a web product?

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There’s a great ancedote in the book that I think is useful when thinking about products. All of the links are my addition, not in the original text.

There was one moment during the recording of Voodoo that really brought this home. We were recording DJ Premier’s scratches for “Devil’s Pie,” and Q-Tip had just let the room to go work on something else, so there were four of us left there: Premier, Dilla, D’Angelo, and myself. During the break, Premier asked if anyone had any new shit to play for the group, and D’Angelo went for a cassette and played a bit of a new song, and the whole room just erupted in hooting. Then Dilla put on some new Slum Village shit and it was the same thing: an explosion of excitement. Then Premier, who had started the whole thing, played an M.O.P. song and some new Gang Starr material that he was working on for The Ownerz.

I was last at bat. All I had on me was a work tape for what would eventually become “Double Trouble” on Things Fall Apart. It didn’t have finished vocals yet, didn’t have Mos Def’s verse. It was just a skeleton. I played it, and I will never forget the feeling that came over the room, including me. It wasn’t that they didn’t hoot and holler like they had for the other songs. They did. But they didn’t mean it. I know the move people resort to when they’re not quite into a song: they keep a straight stare on their face and bob their head a bit, not saying anything, not making eye contact. That’s the sign of death. That’s what they all did to me, and I felt humiliated. I was like Glenn Close in Fatal Attraction: I will not be ignored! I went back into the studio that same night and gave that song a radical, extended facelift. I refused to sleep until I had that thing up and running.

I love the idea of Questlove realizing the song was missing something, and going back to the booth to keep working on it until it resonated with his target audience. A song that doesn’t stand up on its own wouldn’t be any better when bundled as part of an album. (Or Samsung would have the most popular apps on Android.) Fans hear the care and quality of each track, and they become super-fans. The bands that break out weren’t bludgeoned into fan’s ears by radio play, they were pulled by these passionate few into a wider audience.

I love the mixtape culture that so many of today’s successful artists have come up through, and it is amplified online. Drake had three ever-improving mixtapes before his first album. It harkens to a line from PG’s startup canon (in 2009!): Better to make a few users love you than a lot ambivalent.

There’s this tension in everything we produce. Where’s the line to tread between 1.0 is the loneliest and a minimum viable product? Or is it about a minimum lovable product? Are we building a car with no air conditioning or a car with no wheels?

minimal-viable-product-henrik-kniberg.png

“Pivot” has become passé, but it’s much worse to assume that distribution will solve something core to your product that isn’t working.

Thirty-Two

My thirty-second birthday has arrived after a whirlwind year, probably my most challenging and rewarding. It went faster than any year I can remember, absolutely flew by. Luckily it was capped at the holidays with a precious few weeks of downtime in Houston. Now I’m back to work in Cape Town and just finished a lovely day of great food, wine, and conversation with colleagues who are here for a meetup starting tomorrow.

Since I started tracking, 2015 was the first year that I traveled fewer miles than the year before, clocking in at 398k, down 27k. (398,553 miles, 111 cities, 20 countries.) In 2016 I’m going to try and get that even lower. It was also one of my best years for blogging on this site, with the most posts (252) I’ve made since 2008, and the most words (24,605) since 2005. (If anyone is curious, I wrote about 60k words over the same time period in Automattic’s internal P2s.) In a weird omission, though, it’s the first year since this site started in 2002 that I didn’t post a single gallery of photos. I’ve developed a mental block around processing and posting the fancier pictures, even as I carry hundreds of gigabytes of them around the planet several times over. Hopefully this is something I can get past in 2016.

I ran 163 miles in 2015, more than I did the year before, and I think that trend will continue. Last year I talked about habits and small actions, and a daily todo list with some small items to nourish the mind, soul, and body has become central to my routine. I dyed my hair (grey) just for fun and also to show the rest of Automattic they could too, how you look doesn’t matter one iota. My restaurant quest has continued, and I’ve now been to 38% of the current top 50 list.

More so than before, I really don’t know what’s around the corner. While there is a lot in motion, there is even more still being defined and started. There’s freedom in the groove, to reference Joshua Redman’s great album, and I’m getting a lot more comfortable with ambiguity and the faster pace of life in general. More than ever, I consider myself incredibly lucky, so it’s exciting to make the most of the opportunity that the volatility, love, loss, glory, failure, inspirations, and setbacks that 2016 will bring.

All birthday posts: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42.

By allowing the government to construct a massive surveillance apparatus, the field had abused the public trust. […]

My sense is that politics is there, whether one acknowledges it or not. When you have an ostensibly apolitical department, but you scratch beneath the covers and discover that three-quarters of the faculty are funded by the Department of Defense, well, in fact that’s not apolitical. That is very much working in support of a particular ethos, and one simply hasn’t called it forth.

From The Moral Failure of Computer Scientists in the Atlantic.

Tech blog idea: A site that covers the top headlines on Techmeme 6, 12, or 18 months after they happened, and explores the delta between what people said was going to happen when they raised funding, or did an acquisition, and what actually happens after time has run its course. We keep covering announcements like they matter. Can also compare analyst and commentator predictions for claim chowder.

When I spoke in Ireland yesterday someone asked if I would blog about them today. I am, but not the best story: Ireland’s media silenced over MP’s speech about Denis O’Brien. Because of an injunction, no media in Ireland can report on alleged corruption, laws I think set up with good intentions (preventing libel?) but being twisted now to prevent the vital functioning of the fourth estate. The country showed amazing mettle in their Yes vote for gay marriage last week, perhaps censorship could be the next thing the populace tackles. (Also I really enjoyed my visit to Dublin, if you want an amazing meal check out Forest Avenue.)

Beginning with the 2015 academic year, the Center for Advanced Hindsight (CAH) at Duke University will invite promising startups to join its behavioral lab and leverage academic research in their business models. The Center is housed within the Social Science Research Institute at Duke University and is led by Professor Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University.

This is a pretty awesome opportunity for entrepreneurs, I hope a reader of this blog pursues it.

Macbook & USB-C Review

macbookI’ll start by saying I’m writing this on a 12″ Macbook in space grey. The screen, weight, size, and weird keyboard have captured my heart and I’m enjoying using the machine. It has replaced a 15″ Retina Pro as my primary laptop for about 2 weeks now, with most of that being on the road.

For better and worse, it’s a lot like an iPad — the size and weight feel very natural in your life, and the screen is really gorgeous. It’s also not worth plugging anything into it besides its charging cable. It feels great to open and pick up right where you left off. The speed feels more than adequate for everything I’ve thrown at it so far, though I haven’t tried video editing or photo management outside of the new Apple Photos app. If there was a perfect iPad and keybard combo, it would feel and look like the new Retina Macbook.

The second thing I’ll say is I wouldn’t recommend this laptop for everybody yet. There are some trade-offs, for example I can get 5-6 hours from the battery but it’s a little shorter than I expected. It’s refreshing to have a computer that’s totally silent with no fan, and I’ve only had a heat warning once when it was sitting in hot direct sunlight for about 20 minutes. I moved into the shade because I was also wilting a bit from the direct LA sun.

The main reason I’m not sure if I’d recommend this Macbook right is hopefully ephemeral: USB-C. One of the very coolest things about the new Macbook is it charges (quickly) with a new standard called USB 3.1 with a Type-C connector, which is open for anyone to use, is reversible, and I think is going to be the future as I’ve written about on this blog before.

USB-type-C

Today, however, USB-C is bleeding edge. I actually have one other device that uses it, Google’s new Chrome Pixel laptop, but when you search on Amazon for “USB-C” there are almost no results except sketchy or not-in-stock generic things, and Apple doesn’t have any USB-C stuff in stock, even in their stores. (Perhaps related to the general stock issues I ended up writing about last time I tried to pen this Macbook review.) I was able to get a cable that had male old USB and male USB-C on Amazon, that was pretty much it. The promise of USB-C is incredible: standard cables for charging everything super-quickly, a battery pack that could charge your phone or laptop, smaller power bricks, a next-gen Thunderbolt display with one cable for all data, display, and charging. You can see and imagine a really perfect ecosystem around USB-C, but it doesn’t exist today. Some cool stuff has been announced but isn’t coming until the summer, even thumb drives.

The problem in one sentence: it is impossible to buy a cable, from Apple or otherwise, that let’s you plug an iPhone 6+ into the Macbook. They’ve announced but not shipped (to me at least) an adapter for old USB stuff (Type-A), but the last thing I need in my life is another dongle.

I thought I would miss this but in practice it has been a surmountable problem. Instead of using my laptop as a battery, I’ve been using a battery to recharge miscellaneous electronics on-the-go, and everything else including transferring photos from phone to computer is now happening wirelessly.

apple-line-upI think the most perfect tech combo in the world right now might be a 5k iMac at home, an iPhone 6+ as your phone, and the Macbook as an on-the-go device. (The iPad isn’t in my must-have list anymore.) The strengths of each of these products complement each other, and as Apple gets better about the cloud with things like photos, tethering, keychain sync, and continuity it’s really becoming a pleasure to use these products together. I also have an Apple Watch in the mix, but still forming my thoughts on that one.

The thing I might be most excited about is when some of the new tech in the retina Macbook around the keyboard, screen, trackpad, and battery is applied to their “Pro” series, which will probably be a bit more in my wheelhouse.

Via Om, I wanted to share this poem Away by James Whitcomb Riley:

I cannot say, and I will not say
That he is dead. He is just away.
With a cheery smile, and a wave of the hand,
He has wandered into an unknown land
And left us dreaming how very fair
It needs must be, since he lingers there.
And you—oh you, who the wildest yearn
For an old-time step, and the glad return,
Think of him faring on, as dear
In the love of There as the love of Here.
Think of him still as the same. I say,
He is not dead—he is just away.

We’ve lost two incredible souls this week: first Dan Fredinburg in Nepal and now Dave Goldberg has unexpectedly passed. I encourage you to Google articles about their lives, like this one about Dave Goldberg or this on Dan, because both were unique and incredible individuals. In an example of how software can have unintended effect on emotions, I just realized I had a pending friend request on Facebook from Dan, probably years old. 🙁 Going through a lot of emotions, but a good reminder that life can be fleeting and to make time for friends and those who you love, something both of these men were great at. May they both rest in peace.